SIMULATION FOREGROUND READING Back Bay Battery‚ Inc. Overview The battery industry is enormous‚ with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries‚ companies have tended to specialize in a particular technology or market application. Disposable batteries‚ such as the widely available carbon-zinc and alkaline cells‚ are available in standard sizes
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Publishing for an investment of $64 through the two web links shown below. In an effort to reduce costs‚ printed versions of the course materials will not be available for sale through the MBA Shop (UConn Coop) on the Hartford Campus. Articles and Case: Harvard Business Review Articles (HBR): Innovation: The Classic Traps Meeting the Challenge of Disruptive Change The Innovator’s DNA Breakthrough Thinking from Inside the Box Reverse Engineering Google’s Innovation Machine Connect and Develop:
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ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones. The second
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In my first round‚ I have read the case‚ looked at the available information and applied the BSSE and MI theories to understand what was happening in the market and how I should act. I assumed that the high growth potential market was for the innovative product and I expected the core business to decline over time. I started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe
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profitability. The minimum annual cost for this project was $3M. Since this was our first round of the simulation‚ we decided to invest the minimum required. Our team also felt it was important to focus on process improvement. Learning from the GEOX case study‚ in order to compete with surrounding competition‚ a company must
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Strategic Innovation: Back Bay Battery In this online simulation‚ students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
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Company: The Bay The need analysis is done on the particular store that I worked at and for the Ladies wear department‚ concerns raised here may not be generalizable across all stores and departments. The needs analysis is performed to identify gaps between the desired performance and current performance. Concern Not all employees comply with the training provided; therefore not all employees promote the value added services the organization provides like auto locate and the Bay Credit Cards. Some
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A battery‚ which is actually an electric cell‚ is a device that produces electricity from a chemical reaction. In a one cell battery‚ you would find a negative electrode; an electrolyte‚ which conducts ions; a separator‚ also an ion conductor; and a positive electrode. Batteries are made of magnesium dioxide‚ graphite‚ electrolytes‚ zinc oxide and a paper soaked in an electrolyte solution. All of this is sealed in a insulated tube for safety. http://answers.ask.com/consumer_electronics/other/what_are_batteries_made_of
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Electrical Battery Model for Use in Dynamic Electric Vehicle Simulations Ryan C. Kroeze‚ Philip T. Krein University of Illinois at Urbana-Champaign Department of Electrical and Computer Engineering 1406 W. Green St. Urbana‚ IL 61801 Tel.: 217-333-6592‚ Fax: 217-333-1162 Email: rkroeze2@uiuc.edu‚ krein@uiuc.edu Abstract - Simulation of electric vehicles‚ hybrid electric vehicles‚ and plug-in hybrid electric vehicles over driving schedules within a full dynamic hybrid and electric vehicle simulator
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and retail properties. Bahrain bay’s conceptions are very promissing and profitable.Bahrain Bay is a carefully planned mixed use development that is providing significant input into the existing and future economic growth of the country and is set to become one of the Kingdom’s leading residential and commercial communities. Abdulmalik explaned that there were many aspects that made Bahrain Bay exceptionally attractive opportunity like the demographic changes within Bahrain‚ its close proximity
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