SIMULATION FOREGROUND READING Back Bay Battery‚ Inc. Overview The battery industry is enormous‚ with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries‚ companies have tended to specialize in a particular technology or market application. Disposable batteries‚ such as the widely available carbon-zinc and alkaline cells‚ are available in standard sizes
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MATERIALS: The course materials listed below are available for online purchase and electronic delivery from Harvard Business School Publishing for an investment of $64 through the two web links shown below. In an effort to reduce costs‚ printed versions of the course materials will not be available for sale through the MBA Shop (UConn Coop) on the Hartford Campus. Articles and Case: Harvard Business Review Articles (HBR): Innovation: The Classic Traps Meeting the Challenge of Disruptive Change
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density was rated the highest among all features so we decided to focus on this one. We chose energy density within the NiMH due to its historical profitability. The minimum annual cost for this project was $3M. Since this was our first round of the simulation‚ we decided to invest the minimum required. Our team also felt it was important to focus on process improvement. Learning from the GEOX case study‚ in order to compete with surrounding competition‚ a company must
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1. What was your strategy going into the simulation? Market data analysis stressed two main facts: i) the promising potential of ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers
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Harvard Simulation Synopsis – Week 6 Assignment Finance 571 February 8‚ 2015 Faith Walker Eric Hohl Abstract Through the study of the chapters of the Fundamentals of Corporate Finance‚ it has allowed the reader to review possible investments and projects that business management takes to make capital budgeting decisions and improve income and rate of return. This paper discusses the findings of the simulation completed for Sunflower Nutraceuticals‚ which was completed as a part of the Harvard Business
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Simulation Strategic Innovation Simulation: Back Bay Battery (v2) Clayton M. Christensen; Willy Shih Added on Sep 22‚ 2014‚ Purchased on Sep 22‚ 2014‚ Expires on Sep 22‚ 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation‚ students play the role of a business unit manager at a battery company facing the classic Innovator’s Dilemma. Students have to manage R&D investment tradeoffs between the unit’s existing battery technologies
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In my first round‚ I have read the case‚ looked at the available information and applied the BSSE and MI theories to understand what was happening in the market and how I should act. I assumed that the high growth potential market was for the innovative product and I expected the core business to decline over time. I started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe
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Strategic Innovation: Back Bay Battery In this online simulation‚ students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
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Pricing Strategy Group Coursework Pricing Simulation: Universal Car MBA Students | * | Date | 26 May 2013 | 1. Situation Analysis (Pre- game) Before starting the simulation game we have analysed the available data based on the metrics below: * Market Conditions * Prices * Costs 1.1 Market Overview Market Size & Fleet Allocation Comparing the 3 cities‚ we have identified Orlando as the biggest market followed by Miami with Tampa being the smallest
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Synergetic Solutions Report Individual COURSE DATE Professor Synergetic Solutions Report The Synergetic solutions simulation helps in deciding what steps need to be taken to help the company succeed in the networking solutions market. There were different strategies that could be implemented‚ and also actions plans to take in making the company successful. In cases where productivity increases absenteeism was on the decline. This simulation allows for the identification
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