Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/2011 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation. The Mars Corporation is the same corporation that makes the famous M&M candy. In the case study on Ethel’s Chocolate Lounges we learn that the Mars Corporation has made many modifications
Premium Marketing Sociology Maslow's hierarchy of needs
The paper that I am writing is an evaluation of Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Sweet Success and to answer the questions of: (1) describe the buying decision a consumer makes when choosing to spoil themselves with Ethel’s Chocolate; (2) describe the factors that make customers want to eat and spend money at Ethel’s; (3) what factors will motivate consumers the most and; (4) what is so appealing about Ethel’s and what needs are met buy the consumer. THE CONSUMERS
Premium Marketing Management Scientific method
Case Study- Ethel’s Chocolate Lounges Jessica D Harvey Professor “O” Principles of Marketing 4/26/11 UNDERSTANDING PURCHASING To understand what makes Ethel’s Chocolate Lounges successful‚ one must first understand the process that is Consumer Buying. One may think a consumer just opens the fridge and realizes‚ “Oh! I am out of milk; I should run out and procure another.” However‚ it is much more complicated than that. CONSUMER BUSINESS PROCESS The above analogy is partly correct. It
Premium Marketing Business Psychology
The Sweet Lure of Chocolate Sweet! Creamy! Delicious! The sweetness of chocolate that runs into your mouth‚ into your tongue‚ and goes down into your throat‚ you can’t stop having more and more chocolates to taste! It’s very tempting that you don’t want to miss even the bit that is left. But where does it come from? Does it bring healthy benefits to us? Think of it. Let’s see what’s behind the sweet lure of chocolate. Initially‚ chocolates are from cacao beans‚ from a cacao tree. It came
Premium Good and evil Charlie and the Chocolate Factory Chocolate
RUNNING HEAD: Ethel’s Chocolate Lounges Assignment 1: Case Study: Ethel’s Chocolate Lounges Ethel’s Chocolate lounges are chocolate-focused “cafes” that where created by the Mars Corporation. The Mars Corporation is the same corporation that makes the famous M&M candies as well as many others. Taking their lead from Starbucks and Godiva who experienced a 20 percent increase in chocolate sales over a 2 year period (2002-2004)‚ Mars Corporation created the chocolate lounges named after Ethel
Premium Maslow's hierarchy of needs Psychology
1 Wallin‚ Spivey‚ Routt‚ Shahabuddin Swaim 6th 92214 Time Travel in Back to The Future There are many examples in Back to The Future where technology interacts with the characters to make either interesting or disastrous results. Back to The Future is a very dynamic movie because it was the first movie to introduce this topic in a unique way such as the effects time travel has on other situations‚ which we have never really thought about before in film. It also presented many ideological thoughts
Premium Time Time travel Future
Back to the Future Start point: SIP- Stop‚ Introspect and Proceed Every bread winner in a family will strive to earn enough for the present life and yearn to plan for the future. He is pre-occupied with so many priorities in life that he loses the count of the pending issues. In such a myriad situation‚ he wonders how much I should save and for how long? He cannot distinguish between his savings and might have multiple goals. Present day man is not a Spielberg to keep travelling in the time
Premium Investment Time Future
10 Things I Hate About You‚ a film directed by Gil Junger‚ is a great movie that people still watch even though it is almost 15 years old. The film is based on Shakespeare’s romantic comedy‚ The Taming of the Shrew‚ but has been made to be understood by people in the 90’s. America has made some huge technological advances since the 17th century. Technology plays a huge part in our life from the internet to even the movies. The film explores the ideas of dating‚ individualism and trust. In contrast
Premium 10 Things I Hate About You The Taming of the Shrew
I. Characters A. Major 1. Marty McFly Marty is a teenage boy who a girl could easily consider attractive‚ while himself not an outcast among teenage high school hangout‚ Marty is from a family that is portrayed as the most "uncool" family one can imagine. Marty can be aggravated very easily It is easy to challenge Marty to take part in the most ridiculous fight by calling him "chicken"‚ which he cannot stand and badly responds to right away. This weakness of his becomes well known and
Premium
Back To The Future is set in the year 1985 in California. The main character Marty McFly‚ is a typical American high school student. Marty’s parents are as dysfunctional as it gets. His father‚ George gets picked on by his boss and his mother‚ Lorraine is an alcoholic‚ who only married George because her father hit him with a car. Marty becomes friends with Doc Brown. Best described as a nerdy scientist‚ Doc shows Marty a time machine one day which takes Marty back to the 1950s. Marty travels back
Premium Family Mother English-language films