In this report‚ we have also created a new product of the Pran Food Company’s product line that is newly introduced into the market. For that product‚ we make a marketing plan including essential marketing strategies. 1.2 Objective of the study: Objective of the study of the report is to cope with the marketing strategy for launching a new product into the market. The report is showing that how to launch and what strategy should be taken for marketing new product. 1.3 Scope of the study: We can not
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implication of these three concepts on a particular real life business organization named PRAN Foods Limited. We will look into how PRAN Foods Ltd has been using these concepts. 1.2. Objective of the study: The objective of the report is to find- To relate the theoretical knowledge of marketing with practical world’s marketing function To explore the implication of Product‚ service and brand concepts on PRAN Foods Limited. 1.3. Scope of the study: This report covers various issues regarding the
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[pic] PRAN -RFL Group is the largest food and nutrition company of Bangladesh founded in 1980 and started its operation in 1981. It has obtained prestigious ISO 9001:2000‚ and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh. Also a popular company for juice in Bangladesh. PRAN -RFL is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in
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how it works‚ mission visions & objectives. The Assignment part consists of SWOT Analysis Part‚ Competitive edge‚ Strategic Objectives and Human Resources Management. We have prepared the report which is based on Business Plan on “PRAN GROUP” & “SQUARE CONSUMER PRODUCTS LTD”. To prepare this report we have followed report research methodology‚ especially for SWOT Analysis‚ Competitive edge‚ Strategic Objectives and Human Resources Management‚ which we are going to discuss on
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strategies of Pran launching an instant soup. We collected data‚ analyzed those data and got information and knowledge about the current market of Bangladeshi soup‚ currently Bangladeshi soup market is being dominated by two big brands. However these two brands are targeting the market broadly in an undifferentiated marketing strategy‚ therefore it will be wiser for Pran to target the market as far market segmentation. The marketing strategy of this brands have left a market gap‚ Pran can look into
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PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN ’s biggest asset is their competent team of hands-on managers and dedicated employees. PRAN is Bangladesh ’s largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables‚ which are processed in their modern and hygienic factories to highest quality & international standards.
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PRAN- The Largest Agro Food Processor in BANGLADESH Introduction Agricultural Marketing Company Limited (AMCL) was set up at first in 1981 and then 1985 for farming and marketing of agricultural products for local and export market. Subsequently a modern fruit processing plant with bottling and earning facilities was added in 1993 to produce fruit juice‚ squash‚ sherbet‚ jam‚ jelly etc. the company processing unit
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Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private
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also very much concerned about their promotional activities. The PRAN Agricultural Marketing Company Limited is one of them who are performing their marketing strategy very effectively. HISTORY OF AGRICULTURAL MARKETING CO. LTD. PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and
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