EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not
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Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ‚how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses‚train..how these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ‚how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract
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name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have a good reputation. Understanding your competitors allows you to set your prices competitively and
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Strategy Chandler (1990) defines strategy as “the determination of the basic long term goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”. Chandler therefore refers to a strategy as determining where you are now‚ where you want to be and what resources you need. However Porter (1996) states that “strategy is the process of creating a unique and valuable position with means of another set of activities”
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1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
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de/european-airline-industry-facesturbulence/a-16270503. Choose-Team (2008). "Easyjet launch air miles scheme." Retrieved on March 19th‚ 2013‚ from http://www.choose.net/money/guide/news/easyjet-launchesbudget-airmiles.html. EasyGroup (2013). "The Portal Site for all Easy Group Companies." Retrieved on March 21st‚ 2013‚ from http://www.easy.com/brand.html. EasyJet (2009). "Annual Report and Accounts 2009." Retrieved on March 20th‚ 2013‚ from http://corporate.easyjet.com/~/media/Files/E/Easyjet-PlcV2/pdf/investors/result-center-investor/easyJet_AR09_180109
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Easy Jet Airline TEAM MEMBERS: Name Team Member #1 Qymi Sheng Team Member #2 Will Huo Team Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers
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individual customer. 4.Deliver low cost and maximize margins * Focus on fuel conservation. * Own family of aircraft which is cheaper to operate. Strategic Evaluation - Situation Analysis SWOT ANALYSIS STRENGTHS * Low Pricing - Easy Jet ’s strategy is growth with margin improvement and therefore the management team continually
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University of Nottingham “The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain” James Shrager MA Corporate Strategy and Governance 1 The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain By James Shrager 2007 A
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Easy Jet E-Marketing Management Summary This is a report about the e-marketing management of the easyJet airline which is one of the airlines which has embraced the concept of online bookings. Under this arrangement‚ the company has been able to cut a portion of the market and its customer base has been rising since it started online bookings in 1998. The company has been able to commence other service and integrate them with its websites such that customers have more access to various services
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