MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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A. DEFINITION Definition of ’Central Bank’ The entity responsible for overseeing the monetary system for a nation (or group of nations). Central banks have a wide range of responsibilities‚ from overseeing monetary policy to implementing specific goals such as currency stability‚ low inflation and full employment. Central banks also generally issue currency‚ function as the bank of the government‚ regulate the credit system‚ oversee commercial banks‚ manage exchange reserves and act as a lender
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will be free of unethical practices‚ and will put Islamic banking business in the vanguard of ethical distinction. Although the central idea of Islamic banking and finance has been the elimination of interest‚ the comprehension of trade and commerce (al-bay’) in Islamic financing activities has not be recognized in a similar capacity as had the interest (riba) feature. This has directed many people to believe that Islamic bank is a banking firm that operates without interest‚ without further elaboration
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History of Banking MONETARY The history of banking depends on the history of money- Two of the earliest things understood as available to barter are -Grain-Money -Food Cattle-Money ((((Grain-money and food cattle-money are used from at least 9000 BC)))) Anatolian Obsidian as a raw material for stone-age tools being distributed as early as 12‚500 B.C.‚ with organized trade occurring in the 9th millennium. ((((In Sardinia one of the four main sites for sourcing the material deposits of obsidian
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Introduction to Investment Banking An investment bank is not a bank in the usual sense. It doesn’t have checking or savings accounts‚ nor does it make auto or home loans. It is a bank in the general sense‚ in that it helps businesses‚ governments‚ and agencies to get financing from investors in a similar way that regular banks help these organizations get financing by lending money that the banks’ customers have deposited in the banks’ savings‚ checking‚ and money market accounts‚ and CDs. In other
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[pic] Faculty of Business & Law International Banking Module Code：UGB 322 |Module Leader: Tim Zhou |Student Name: Sun Yufei | |Workshop Tutor: Charlton‚ Helen |Student Number: 119026298 | |Data: 3rd May 2012 | | 1. Introduction
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Historically‚ private banking has been viewed as a very exclusive niche that only caters to High-net-worth individuals (HNWIs) with liquidity over $2 million‚ though it is now possible to open private banking accounts with as little as $250‚000 for private investors.[1] An institution’s private banking division provides services such as wealth management‚ savings‚ inheritance‚ and tax planning for their clients. A high-level form of private banking (for the especially affluent) is often referred
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shahjalal bank limited ABSTRACT Shahajalal Islami Bank Limited is a private commercial bank‚ which is 6th Islamic Shariah based bank in Bangladesh. The Bank started its operation on May 10‚ 2001‚ during this period it could improve its image in the society as an Islamic Bank. Now it has 79 branches in Bangladesh. As a new bank‚ Shahjalal Islami Bank Limited has been competing with other private banks where all the banks are adopting different incentive programs to attract the customers. Accordingly
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Page - 1 Mobile Banking (also known as M-Banking‚ m-banking‚ SMS Banking‚ etc.) is a term used for performing balance checks‚ account transactions‚ payments‚ etc.‚ via a mobile device such as a mobile phone. It was Internet Banking‚ which ushered in a new era in banking convenience by bringing the entire operations to the computer‚ and now mobile banking promises to take it to the next level. Internet Banking helped give the customers anytime access to their banks. Customers could check out their
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ONLINE BANKING is the banking service that allows the customers to conduct financial transactions on the computerized networks such as internet through secure website with a particular bank. Online banking has no physical presence so the customer can perform banking activities at any place which has got the internet network. Online banking comprises of two things that is internet banking and sim banking. Online banking through traditional banks enable customers to perform all routine transactions
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