Pepsi’s Crisis Response: The Syringe Scare 1993 Ryan Campbell Public Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola
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incident of syringes were found in the Diet Pepsi cans‚ it is clearly showed that the company had demonstrated an effective halting from the company’s openness with the media. While dealing and handling with the crisis‚ the PR team of Pepsi focused on both their internal and external publics. It is important for an organization to have a strong internal communication as these internal publics helps to convince the external publics of the organization. The internal publics of Pepsi were consists
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Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28‚ 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9‚ 1993. It all began when an 82-year-old man‚ Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used by diabetics in a can of Diet Pepsi. The can was turned over to their lawyer‚ which could
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| PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks
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China background informations - Area: 9‚596‚961 sq. km - Population (July‚ 2010): 1‚330‚141‚295. Annual growth rate: 0.494 % - Ethnic groups: Han Chinese is 91.5%‚ ethnic minority and other nationalities are 8.5%. - Religions: Officially atheist‚ Daoist (Taoist)‚ Buddhist‚ Christian is about 3%-4%‚ Muslim is approximately 1%-2%. - Languages: Mandarin is also called Putonghua is the main language in China‚ plus many local dialects. - Government: Communist party-led state. - GDP is $4.814 trillion
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Time Period: Enlightenment: 18th century France and England A.K.A. the age of reason climate of inquiry Lessening Control of the Church The Protestant Reformation- Martin Luther The Printing Press Scientific Developments The New World (America!) Philosophies of the Time Rationalism: Rene Descartes (math)- humans‚ by reason alone‚ can discover universal truths Sir Isaac Newton- Mechanical science. All truth found in nature‚ rejection of supernatural religion. Emphasis is placed on
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Essay One World Wrestling Entertainment‚ also known as WWE‚ is an American a publicly traded and privately owned entertainment company that operates in the sports entertainment industry. The program is broadcasted in over 150 countries and 30 different languages. It major revenue sources are music‚ film‚ product licensing and direct product sales. It is the largest professional wrestling promotion in the world‚ and reaches more than 650 million homes internationally‚ bringing in about 13 million
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Bomb Scare: The History and Future of Nuclear Weapons By Joseph Cirincione Summary by Elaine Lynn for Book Club discussion Concise‚ authoritative and fascinating‚ this book was originally published in 2006. The paperback edition was updated to 2007. The governments of the United States and the Soviet Union have been both wise and spectacularly lucky. No one doubts that the world is safer today because the danger of global thermonuclear war has been greatly diminished. The American and
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BACKGROUND OF MIS (Management information system) Before the concept of management information systems was created‚ computer scientists were just programmers creating applications for science and math calculations. As computer usage evolved in fields of business and data management‚ software applications were needed to process nonscientific data. A field of study would be needed to bridge the gap between computer programmers and the business world to create information-based applications for business
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A and elsewhere‚ assess the usefulness of the Hypodermic Syringe Model of the Mass Media (33 marks) The Hypodermic Syringe Model suggests that the media are strong and the audience is weak and passive. This means that the messages the media portrays‚ society will instantly believe without questioning the ideas and morals behind this. The model suggests that children are more susceptible to the messages in the media and accept the information provided as they have not fully developed social skills
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