1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998‚ two largest bottlers (Pepsi Bottling Group/PepsiAmericas)
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satisfied peoples’ needs ‚ and would be a great choice for making a marketing plan. In this marketing plan‚ we will discuss the following: * Company Background. * The challenge that LG Company went through to have this product. * Companies SOWT analysis (Strengths ‚ opportunities ‚ weaknesses and threats) * Company Background: “life’s good” or LG company was originally established in 1958 from two Korean companies ( lucky and GoldStar). They produce radios‚ washing machines
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reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
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References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous
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{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
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had been very kind and patient while we suggesting the outlines of this project and correcting our doubts. We thank her for her overall supports. Last but not the least‚ We would like to thank our parents who helped a lot in gathering different information‚ collecting data and guiding from time to time in making this project .Despite of parent’s busy schedules ‚they gave us different ideas in making this project unique. We as a one group put a team effort to complete and make it a great project Thank
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CHAPTER I INTRODUCTION Background of the study MARK THOMAS CAR SERVICES CENTER‚ INC. was organized in the 3rd quarter of 2002 to strengthen its financial capability as a result of growing lists of its clientele. Originally established by husband and wife team of Arnold Bautista and Estrella Bautista bearing the same name and business acronym of TOM’S in early 2001 from borrowed capital‚ the company started from repair of mechanical engine parts and assemblies. Hiring of foreign-trained mechanic
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CHAPTER 1 INTRODUCTION 1.1 Research Background Advertising is ways of communication in commercialize a product. Every single product in market need a channel to deliver what are their products is all about. In some kind of company they used many sort of commercialization such as an advertisement‚ a campaign‚ and a video commercial depending on what and who their market audience. Let’s take an example of an advertisement. An advertisement is a medium for a company to persuade‚ to tell
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_______________________________________________________________ Report Information from ProQuest May 27 2013 12:29 _______________________________________________________________ 27 May 2013 ProQuest Table of contents 1. How to prepare for a background check: Know what potential employer check before hiring..................... 1 27 May 2013 ii ProQuest Document 1 of 1 How to prepare for a background check: Know what potential employer check before hiring Author: Marcia
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Literature Background In exploration of Records Management System the researcher find new techniques‚ new knowledge‚ process or procedures‚ imagination and skills is employed by the researcher. The commodities‚ new device‚ service‚ in technology are needs of man for a better fuller life which is the concern of the research. Records Management System is one of the most important system on process of any business because it involves the management of product‚ materials‚ and equipment which is vital
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