Company Background The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948‚ though‚ Rudolf decides to start its own company named Puma. That’s when‚ in 1949‚ Adolf comes up with the three stripes and changes his company’s name to Adidas whereby the word ‘Adi’ from his nickname and ’Das’ from Dassler. Adidas was the leading brand among athletes
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Life of Pi Background Life of Pi is a fictional novel about the incredible journey of Pi Patel as he travels across the Pacific Ocean in the company of a Bengal tiger named Richard Parker. During his journey‚ Pi is able to learn about survival at sea and the power of faith. Pi spends his early life in Pondicherry India. His family consists of his parents and his older brother Ravi. Because he grew up in a zoo‚ Pi learns at an early age many things about animal psychology and behavior. These things
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Brief Background of the Study Barbecue is a food which is usually prepared and served at restaurants called barbecue houses or grill houses. Barbecue is commonly referred to as grill in which meat‚ poultry or fish (either whole or in pieces) or other food is slowly cooked in a pit or on a spit‚ using hot charcoals or hardwood as a heat source. The food is basted‚ usually with a highly seasoned sauce to keep it moist (O’connell‚ 2005). Barbecue is very popular in the Philippines and a favorite
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Background of the Maxis Berhad Ananda Krishnan is the owner of Maxis Berhad‚ owning RM8.8 billion revenue in 2010. In Malaysia‚ Maxis is the top ranking company in providing telecommunication services. There are more than 3200 employees working in Maxis Berhad. Maxis headquarter was located at Maxis Tower‚ Kuala Lumpur. The dialling prefixes that used by Maxis company are “012”‚ “017”‚ “014-2”‚ and “011-12”. Maxis has get a license to run a nationwide GSM 900 mobile network in 1993. In August
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Background of the study Drugs‚ treatment and services are rendered to prevent and cure different diseases that are fatal like cancer‚ stroke and tuberculosis. The interventions of health care are needed in order to decrease the mortality and morbidity rate. Greater effort in maintaining health must be practiced to live a healthier and longer life. Tuberculosis is still a great challenge to humankind‚ because since then‚ there have been many drugs that are available at an affordable price
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Background Is a Dense Fruit a Healthy Fruit? We all try to live a healthy and balanced life. We do this in many ways including exercising and eating “healthy” foods. But how do we really know what foods are “healthy”? This project looks to see how food density correlates to nutritional content? What does healthy mean? When talking bout food “healthy” means to be nutrient dense. These foods have a low ratio of calories in relation to the amount of nutrients they contain. Many foods that are nutrient
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I. Cultural background of Israel A.(geographic setting) The south of Israel is dominated by the Negev desert covering some 12‚000 square kilometres (4‚633 sq mi)‚ more than half of the country’s total land area. The north of the Negev contains the Judean Desert‚ which‚ at its border with Jordan‚ contains the Dead Sea which‚ at −417 meters (−1‚368 ft) is the lowest point on Earth. The inland area of central Israel is dominated by the Judean Hills of the West Bank‚ whilst the central and northern
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Sime Darby Company Background Sime Darby engrossed in five main sectors : plantation‚ property‚ industrial‚ motors and energy & utilities‚ with growing businesses in healthcare. Business activities including oil palm and the company’s original business‚ rubber‚ tire manufacturing‚ heavy equipment and motor vehicle distribution‚ property development‚ power generation‚ and engineering services. Other business operations include paint manufacturing‚ refrigeration product manufacturing‚ travel and tourism
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NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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