CHAPTER 1 INTRODUCTION 1.1 Research Background Advertising is ways of communication in commercialize a product. Every single product in market need a channel to deliver what are their products is all about. In some kind of company they used many sort of commercialization such as an advertisement‚ a campaign‚ and a video commercial depending on what and who their market audience. Let’s take an example of an advertisement. An advertisement is a medium for a company to persuade‚ to tell
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COMPANY BACKGROUND The company was originally established in 1958 as GoldStar‚ producing radios‚ TVs‚ refrigerators‚ washing machines‚ and air conditioners. The LG Group was a merger of two Korean companies‚ Lucky and GoldStar‚ from which the abbreviation of LG was derived. The current "Life’s Good" slogan is a backronym*. Before the corporate name change to LG‚ household products were sold under the brand name of Lucky‚ while electronic products were sold under the brand name of GoldStar (Hangul:금성)
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computer packaged as a store controller that could control 128 IBM 3653/3663 Point of Sale Registers. This system was the first commercial use of client-server technology‚ peer to peer communications‚ and Local Area Network (LAN) simultaneous backup and remote initialization. Other computer-based manufacturers were Regitel‚ TRW‚ and Datachecker. 1973 also brought the introduction of the UPC barcode readers to the point of sale systems. By mid-1974‚ IBM 3653 Store System was installed in Pathmark Stores
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CHAPTER I The Problem and its Background Introduction According to Davis (2006)‚ She defined leadership as the ability to persuade others to seek defined objective enthusiastically .it is the human factor which binds a group together and motivate it toward goal. She also concludes that leadership is one of the essential functions that must be performed by all of the managers. She say that success of all managers largely depend on the capacity to lead their subordinates. Leadership is the process
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Literature Background Ecotourism is a relatively new concept‚ and it is still often misunderstood or misused. Some people have abused the term to attract conservation conscious travellers to what‚ in reality‚ are simply nature tourism programs which may cause negative environmental and social impacts. While the term was first heard in the 1980s‚ the first broadly accepted definition‚ and one which continues to be a valid “nutshell” definition was established by The (International) Ecotourism Society
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Culture Background The Irish culture and the American Culture have many similarities but both cultures also have some differences. Some of the similarities that Irish and American culture has are the holidays that both cultures celebrate. The cultures share some popular sporting events but they originated in Ireland and eventually introduced in the United States. The traditional food recipes that came from the Irish culture in Ireland and now American culture enjoy during Saint Patrick’s Day
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction The mission of the academic library is to contribute to the goals of the college or university of which it is a part to the wider scholarly community. These goals pertain to teaching‚ learning‚ research and public service in some combination. The enduring traditional and widely accepted function of the academic library is to provide bibliographical and physical access to books and the information sources required to support the diverse missions
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The background and history of Dell began in 1984 with Michael Dell as the founder which has been known as the most innovative entrepreneur for marketing computers. Dell began his adventure with computers in 1983 by selling PC components out of his college dorm room at the University of Texas. He bought RAM chips and disk drives for IBM PCs at cost from dealers and resold them in newspaper and magazine ads for 10-15 percent below regular cost. One year later he was already running sales of $ 80‚000
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Background Kuliah Kerja Lapangan (KKL) is a form of activity provide learning experiences for students to live in the middle of the campus community are likely to be found‚ as well as a process of learning and community service are building and know the success and problems in the face. Kuliah Kerja Lapangan (KKL) is one of the obligatory courses conducted by the State University of Jakarta in an effort to Mission and Weight increase education for students and for gain greater added value in higher
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Gap‚ Inc. History Address: 2 Folsom Street San Francisco‚ California 94105 U.S.A. Telephone: (650) 952-4400 Fax: (415) 427-2553 Website: www.gap.com Public Company Incorporated: 1969 as The Gap Stores‚ Inc. Employees: 169‚000 Sales: $14.4 billion (2003) Stock Exchanges: New York Ticker Symbol: GPS NAIC: 448140 Family Clothing Stores Company Perspectives: At Gap‚ Inc. we never stop moving. It takes thousands of passionate‚ dedicated and talented employees around the
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