Materials • Samples of different types of milk • Benedict’s Reagent • Biuret Reagent • Sudan III • Water bath • Pipettes/syringes • Test tubes • Microscopic slides and cover slips • Microscope Method (testing for reducing sugars) 1. Add 3cm³ of whole milk‚ by using a pipette or syringe to the test tube. 2. Add 5cm³ of Benedict’s reagent and place it in the boiling water bath for 8 minutes. Do the same for semi-skimmed milk and skimmed milk. 3. Once all 3 of the test tubes are left
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Muscle Milk Advertising Campaign With health and fitness being at the forefront of importance in today’s world‚ a proper diet with essential nutrients‚ vitamins and protein are critical. Part of the inconvenience of eating so healthy is the time it takes to prepare balanced‚ healthy meals. The following article will introduce the reader to a health food company named Cytosport who has an easy‚ ready to drink/eat products named Muscle Milk. The following media plan is driven by several key goals
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some local importers and wholesalers of Malaysia imported sweetened condensed milk in wholesale quantities from a large company in Holland. To market this milk‚ a Singapore based company named Friesland (Malaya) Pte Ltd was formed in 1954. One of the brands that this company started selling was called the Dutch Baby brand. In 1963‚ a sweetened condensed milk factory was commissioned in Petaling Jaya‚ and Pacific Milk Industries (Malaya) Sdn Bhd came into existence. It took the factory around two
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Milk is the probably the most nutritionally complete food found in nature. Whole milk contains vitamins (principally thiamine‚ riboflavin‚ panthothenic acid and vitamins A‚ B12 and D)‚ minerals (calcium‚ sodium‚ phosphorus‚ potassium‚ and trace minerals)‚ proteins (which include all the essential amino acids)‚ carbohydrates (mostly lactose)‚ and lipids (fats). Whole milk is an oil in water emulsion‚ containing approximately 4% fat dispersed as very small (micron sized) globules. The fat emulsion
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Milk has been used for human consumption for thousands and thousands of years‚ as proven by cave drawings showing cows being milked. Today‚ cow ’s milk is still one of the most popular animal milks consumed by humans. Around the world‚ people drink the milk from many other animals including camels‚ goats‚ llamas‚ reindeer‚ sheep‚ and water buffalo. We have all heard the popular saying‚ “Milk‚ it does a body good”‚ on TV or on the radio but is milk really good for us? Some people are beginning to
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Pasteurized Cow’s Milk is Unhealthy for Humans "Got Milk?" I remember watching those commercials growing up and thinking how cool they were. Millions and millions of people drink cow’s milk every day. Milk has become an apparent necessity in an abundance of peoples’ lives. Many people use milk for breakfast such as on cereal‚ putting in their coffee or simply as a glass of milk with toast. At most grocery stores‚ the choices are fat free‚ one percent‚ two percent‚ and whole milk. It is believed
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Sanlu Group was one of the oldest and most popular brands of dairy product company in China‚ August 2008‚ the outbreak of melamine contaminated infant milk powder‚ a sharp decline in corporate reputation occurred. December 2008‚ Sanlu Group declared bankrupt by the court. Although the shocked "Sanlu milk powder “incident has been settled‚ the milk powder incident has hazed to the Chinese people psychologically‚ and physically. The root causes of these problems‚ in addition to the interests of suppliers
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Anil Kaura Chemical milk‚ popularly termed as "synthetic milk"‚ is the invention of devil-minded mafia of certain milk traders. Of late reports have been received that large quantities of such spurious and fatal product have found way in markets of Rajasthan‚ Himachal Pradesh‚ Uttar Pradesh‚ Bihar‚ Madhya Pradesh‚ Karnataka and Orissa. The monster is surfacing in Punjab and Haryana also. Chemicals like urea‚ caustic soda‚ refined oil (cheap cooking oil) and commonly used detergents are used in
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Anlec Hi-Calcium Milk Executive Summary The case at hand is indicative of what will happen to a brand if the marketer failed to do diligent market segmentation. Clearly‚ the brand manager of Andec missed the opportunity with a product of such an enormous potential . He priced his brand 15% higher banking on its high calcium content and its good flavor. He failed to understand that parents decide on what to buy for their children base on what their money can afford‚ which is why Nido brand
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“Got Milk?” A Violation of Free Speech Our history shows that the United States Supreme Court mandated that the First Amendment would not allow the government to force speech on individuals and that it would not prevent individuals from speaking. Even though this amendment appears to be very forthright‚ there have been numerous free speech issues that violate free speech and are proven to be unconstitutional. A free speech issue that is currently being discussed today has to do with the promotion
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