Chapter 2 REVIEW OF LITERATURE Though there are sufficient amount of literatures highlighting the promotion strategies‚ but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price
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The establishment that I chose to servicescape is the Suede restaurant. Suede is an elegant Caribbean restaurant‚ which is located at 5610 Clarendon Rd‚ East Flatbush‚ NY 11203. The owner‚ Celia Belyn‚ created the restaurant in a non-gentrified neighborhood because she felt that there is not a lot of restaurant like this and she want to help develop the area. Plus‚ it would get her a lot of business because it would be convenient for people in the neighborhood. She also stated that she wanted to
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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If you are looking for a good place with Italian food‚ I will recommend you the Olive Garden. It is my favorite restaurant to dine in. It is a chain of restaurants located all over the United States. The restaurant offers a wide variety of Italian food that I love. I go there with my friends at least once a month. Every time I go there‚ I enjoy the atmosphere of the restaurant‚ the taste of the food‚ and the friendly service. The Olive Garden is a good place where I always experience welcoming
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The south is certainly one of the best areas for good home-style‚ soul food. Bully’s Restaurant opened up in Jackson‚ Mississippi‚ in 1982 on Livingston Avenue. This adored soul food eatery was built directly from the ground up by Tyrone Bully and his father. It was initially planned to be a short-order lunch location‚ with no delay the restaurant changed into a dine-in soul food organization with a full menu including everyday specials. Bully’s doors open 11:00 a.m. Monday through Saturday‚ and
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Castle Restaurant run more efficiently as a business. Jay Morgan the Operations Manager‚ have been using outdated methods for scheduling‚ recruiting‚ hiring‚ and answering questions from its employees. Maintaining accurate books and keeping constant communication with the Managers have been a challenge for Jay Morgan. If an accurate HRIS system can be implemented‚ Jay Morgan will be able to achieve more in business with less time and travel. BUSINESS ASSESSMENT Castle Family Restaurant is a
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It started out as The Monal Restaurant offering a wide range of authentic Pakistani cuisine deeply embedded in the diverse culture of the country‚ producing one of the finest ranges of culinary dishes produced by the fusion of indigenous flavors and aromas with culinary bequests from
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Henry Bonilla Mr. Puglisi ESL 33X 1 July 2013 The Restaurant that I’m Going to Own It has always sounded extraordinary exiting to me to build my own restaurant. I can picture in my mind exactly how it would look and feel to my customers. I will be able to put my personality into my restaurant. I am thinking now about my restaurant’s interior‚ exterior‚ and‚ of course‚ menu. The interior of the restaurant that I am going to own its going to be big and spacious with an extra room for
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000‚000 = $5‚150‚943 f. $4 million investment PV = $5‚400‚000/(1+0.06)1 = $5‚094‚340 Virginia’s optimal investment in the restaurant is $3 million‚ which give her a total of $5‚150‚943 at the end of year 1. This is approximately a 29% increase in her wealth. 3. PV of investment with $2.8m borrowed FV = Restaurant Future Cash flows – [Principle(1+0.06)] = $4‚400‚000 – [$2‚800‚000(1.06)] = $4‚400‚000 - $2‚968‚000 = $1‚432‚000 PV = $1‚432‚000/1.06 = $1‚350
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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