2012 2nd International Conference on Social Science and Humanity IPEDR vol.31 (2012) © (2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global
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Fashion is how you present yourself‚ once said a famous actress. As long as fashion has been in existence‚ what you wear is literally what you are. High society women wear thousand dollar fashions and one of a kind jewelry designs‚ while the average Jane wears jeans and a tee shirt. Fashion is a non-verbal communication with the rest of the world‚ through which you can express your personality‚ your social status‚ and your ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The
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Steve Mergarten Mrs. Malaspino English 12 A November 28‚ 2009 Becoming a Fashion Designer Cynthia Nellis‚ in her column “Day in the Life of a Fashion Couture Designer”‚ says‚ “... nothing is ever typical in the world of fashion...no day is ever ’routine’‚ although we begin and end each day more or less the same: in early‚ out late.” Working as a Fashion Designer is a very busy‚ hard and challenging job. You have to provide a lot of strengths in creativity‚ marketing and determination; to be
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bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ Denton‚ Texas‚ USA Keywords Consumer involvement‚ content analysis‚ fashion‚ literature review. Correspondence Iman Naderi‚ Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ 1155 Union Circle 311396
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Fashion is said to be evolutionary and not revolutionary. This was not true in the 20th century. Fashion revolutionized America and the rest of the world during this time period. Also‚ during this time period fashion evolved tremendously. New fabrics and innovations were introduced to America. When World War I came about‚ people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the "New Look." This look
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“Vogue is a fashion magazine‚ and a fashion magazine is about change‚” Anna Wintour. Imagine a girl walking down the crowded streets‚ when she suddenly see a newsstand filled to the brim with brand new magazines. She sees poking out amongst the chaos the beautiful colors of the cover of Vogue. She feels the excitement as she opens up the magazine and feels the glossy pages. She instantly buys it and races home to read it. She finds that it is not just a fashion bible it is a beacon for controversy
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This article by Mannix‚ Locy‚ Clark‚ Smith‚ Perry‚ McCoy…Kaplan (2000) titled The Web’s Dark Side discusses the not-so-popular side of surfing the internet‚ referred to as cyberspace–a rather outdated nickname–and plays out a week online with examples various crimes and misdemeanors‚ swindles‚ thefts‚ perils and problems of the internet. The types of crimes and wrongdoings is vast‚ and many various types of crimes are detailed with accounts of individuals‚ what crimes were committed‚ how it came
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The Jamaican society has grown and evolved over the years and so as the different characteristics that make us uniquely Jamaican. The Jamaican fashion industry is also not to be outdone in terms of dynamics as it has progressed and developed over the years in line with keeping a prevailing sense of style and customary mode of dress. Jamaicans are no doubt trend setters in any given field they are seen and with the strong influence of our Reggae music‚ and success in athleticism‚ we are definitely
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Literature Review Fashion as art; is art Fashion? * Sanda Miller “Like art‚ clothes can provide the subject of historical research.” According to the reader by Miller‚ fashion‚ like architecture fulfills primarily a functional dimension. This is said with art being something of display‚ admiration and in some cases personal relation. Art being something decorative and less functional than clothing‚ because clothes can be worn‚ but avante garde fashion is where the differentiation between
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would like to pursue I would most likely steer towards the idea of becoming a fashion designer. Being a fashion designer entails so many things. To name a few things being a fashion designer entails studying trends and sketching initial clothing or accessory designs. They oversee the entire garment production from their initial sketch to final manufacturing. The nature of the job varies among the different types of fashion designers; most designers are employed by design and manufacturing firms and
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