................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ............................
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign‚ e.g.‚ slogans‚ layouts‚ and 2) complete plans for media such as radio‚ TV‚ newspapers‚ billboards‚ magazines‚ etc. Additional services include aid in marketing and distribution of products‚ and marketing research to test advertising effectiveness. Its activities are organized in a traditional
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years of controversy over ads such as AIDS‚ war‚ interracial relationships‚ and priests kissing nuns‚ it may be time for Benetton to campaign about something other than controversial social issues‚ like clothes. On January 1‚ 2000‚ Benetton’s new advertising campaign wasn’t about sweaters or pants‚ but about convicted murderers that are on death row. The "death row" ads feature portraits of American death row inmates in prison uniforms with the slogan "Sentenced to Death". The ads give the inmate’s
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my neck; just moved house to start afresh and I have “problems.” Today is the end of the first week at my new school; it isn’t worse or better than all the rest; to me all the students here are brainwashed organisms; roaming around on my desert island of despair. As usual‚ time crawls mercilessly by as I escort myself through the labyrinth of classes and all I see is a sinister sea of faces fixed in their glare at me; the ‘freak’. Stamped! – As a negative no one‚ just another name to add to
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Creative Sanctuary was a tiny building that offered a place for local bands and poets to come together and express their feelings and messages to the world. Creative Sanctuary allowed local poetry and paintings to cover every bit of wall and ceiling in their little plaza area of the building in Alexandria. I would spend time in between
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Creative Writing Draft Chenzhuang Village notoriously known as China’s ghost town and phantom malls were abandoned. The stadiums‚ shopping centres and hundreds of accommodation once completed were now left deserted and derelict. Buildings‚ left for the rats to scavenge at and debris left lying around to rot. No longer was there beautiful buildings looming over the small village‚ but empty and forlorn places for squatters to hide and take shelter. As I watched the pale moon lie on its back whilst
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PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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ADVERTISING Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. We can make use of the following advertising media to spread message to the people 1. Press Advertising or Print
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in the completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas‚ goods or services through mass media such as newspapers‚ magazines‚ television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer‚ and this enables them
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