THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET‚ JUST FOR A MINUTE‚ THAT YOU ARE BRIEFING AN AGENCY. INSTEAD‚ PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects‚ builders‚ all sorts of different experts that you have hired to help you. They might all come from different specialist companies
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Name Class Teacher March 15th‚ 2011 The Policy Effect of Three Mile Island Though we have had worries and issues on how to handle our power situation in the future‚ nuclear power has always been a sparkling prospect. It has been gleaming there just waiting to be tapped. After the bombs and destruction of Hiroshima and Nagasaki the world started to explore other avenues to use the science and power of atoms and came to discover nuclear power. Although this technology seemed like a god
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Creative Writing My breath steamed the air‚ my eyes wide open looking into the distance as drips of sweat rolled down my forehead. My ears twitched at every sudden noise; I just hoped nothing would jump out of the darkness. I kept thinking about where I was and how I got to this place. Every footstep echoed for miles as I stepped upon the Iron Gate‚ the noise rattling my brain. I came to a halt‚ my sweaty hand roaming over the freezing cold steal on my chest as I tightened my only protection
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BUSINESS & CREATIVE SECTOR HIGHER NATIONAL CERTIFICATE / DIPLOMA in COMPUTING (all pathways) Assignment Title: Portfolio: Computer Systems Assignment Number: 1 of 1 LEARNING OUTCOMES AND ASSESSMENT CRITERIA COVERED LO1 Understand the function of computer systems 1.1 explain the role of computer systems in different environments 1.2 explain the hardware‚ software and peripheral components of a computer system 1.3 compare different types of computer systems LO2 Be able
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Rebecca Brehm Criminology – CJC 112 Long Island Ripper July 2007 to Current Corpus Delicti: Serial Killer in Long Island on the loose and cases still unsolved. Bodies of at least 10-14 Murdered victims associated with prostitution in dumped on the South side of Long Island and in some cases unidentified. Investigators believe the suspect is a resident of Long Island. Murders discovered over last 15 years and seem to be linked according to investigators. Investigators believe the murders
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History of Advertising When studying today ’s advertising industry‚ it ’s useful to understand the history of advertising. You can look at the GCSE pages for introductory information and links. Although word of mouth‚ the most basic (and still the most powerful) form of advertising has been around ever since humans started providing each other with goods and services‚ Advertising as a discrete form is generally agreed to have begun alongside newspapers‚ in the seventeenth century. Frenchman Théophraste
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A project report On INFLUENCE OF HUMOR ADVERTISING ON CONSUMER BRAND PREFERENCE Submitted in partial fulfilment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By Nidhi gupta MBA/1056/2011 Ankit khandelwal MBA/1055/2011 Prabhat Kumar MBA/1036/2011 Aniket MBA/1060/2011 Vishal MBA/1053/2011 DEPARTMENT OF MANAGEMENT BIRLA INSTITUTE OF TECHNOLOGY‚ MESRA CONTENTS 1. INTRODUCTION 2. RESEARCH PROBLEM
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Objectives • To study subliminal advertising using secondary resources. • To study live examples of subliminal advertising and understand the implications of it. Literature Review The Concept The term “subliminal” is derived from the construct of a “limen of consciousness”‚ a threshold or line separating conscious from unconscious. The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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In the year 1999‚ $120 billion was spent on marketing products to consumers (Killing Us Softly 3). Along with products‚ the advertising industry sells the intangible: "Ads sell a great deal more than products. They sell values‚ images‚ and concepts of success of worth‚ love and sexuality‚ popularity‚ and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions" (Kilbourne‚ Beauty and the Beast). When the average person is bombarded by 2‚000-3‚000 ads a day (Kilbourne
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