Study Guide Exam #2 1. In marketing we have five general attack strategies. HOW DO YOU SELECT Frontal – attacker matches opponents product‚ advertising‚ price and distribution Side with greater resources will win Cutting price can work if market leader doesn’t retaliate Flank - indentifying shifts that cause gaps to develop then rushing to fill the gaps – ie market newspaper where internet is weak Good for challenges with few resources‚ more like to succeed with frontal attack
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BI 111 Study Guide Exam #1: Some of Ch. 4‚ the brief discussion summarizing Ch. 6‚ and Chptrs. 5‚ 7‚ and 8 HOW TO USE THIS STUDY GUIDE: You should be able to provide fairly detailed answers to the following questions and directions… this means you will probably use more room than is provided by the small spaces between them. Some of those answers will include things I talked about in lecture‚ as well as concepts that are explained by your textbook. You may want to reformat the guide on
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CB Exam 2 Topic Guide Chapter 8 1. What are some qualities of group influence? 2. What are the types of group influence (e.g.‚ primary‚ formal‚ etc.)? 3. Distinguish between peer influence and conformity. 4. What are the types of social power (e.g.‚ legitimate) 5. What are the types of reference group influence (e.g.‚ informational‚ etc.) 6. Understand utilitarian/hedonic value and reference groups. 7. What individual differences affect susceptibility to group influence (e.g.‚ embarrassment)
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MMC 4200-Spring 2012 Review Sheet for Second Exam Copyright©2012 Prof. Sandra Chance Chapter 5- Privacy 1. Where did the right to privacy come from? • Development of the 20th century and often traced back to an 1890 article in the Harvard Law Review written by Samuel Warren and Louis Brandeis who argued that advances in technology and the voyeurism of urban newspapers necessitated new legal protections for privacy. • The right to privacy is protected by the U.S. Constitution. (The
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example of a business decision involving projects. mutually exclusive Consider a project with an initial investment and positive future cash flows. As the discount rate is decreased the IRR remains constant while the NPV increases A project costs $300 and has cash flows of $75 for the first three years and $50 in each of the project’s last three years. If the discount rate is 15%‚ what is the discounted payback period The project never pays back on a discounted basis Munster: Present
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Exam 2 – Chapters 5-8 Due: 5pm on March 14 Please highlight the correct answer Section 1 - Multiple-Choice – 15 questions‚ each worth 1 point 1. According to the text‚ which of the following is the LEAST motivating of all the factors? a. economic value b. eustress c. entertainment d. diversion from everyday life e. need for affiliation 2. Which of the following would NOT be a demographic factor for game attendance? a. age b. gender c. occupation d. education e. All of the above are demographic
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has 99.8% of the mass in the entire solar system * Its mass is roughly 2 X 1027 tons * about 333‚000 times as massive as Earth. * MERCURY= barren‚ airless world * Mercury has a heavily cratered surface. * No moon * 30% larger diameter than the Moon * Orbits every 88 days * Most eccentric orbit * Rotates once per 59 days * One day last 176 earth days or 2 mercury years * Lack of an atmosphere and long days means
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Exam 2 study Guide CH 6 Front Office Communications? (guest comm. (trans. File/log book (rapid response software (info. Directory (reader (board (group bk file (mail/packaging file (telecom services Transaction File/Log Book used for? Chronological journal ( list of usual events‚ guest complaints‚ request‚ & other request Shift recap( FD calls back to make sure they got what they want Unusual events( Guest complaints/requests( Information Directory contain? (Restaurant locations
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4Marketing 477 Study Guide Exam #2 Promotional Plan Outline * I. Executive Summary: Abstract of the entire plan (not an introduction) it’s a synopsis (5-10 pages) * II. Situational Analysis: There’s no order‚ just bullet points. It’s the information about consumers‚ gives an informed reason for everything that’s going to be followed 1. Companies and Product History 2. Product Evaluation 3. Consumer Evaluation 4. Competitive Evaluation 5. Other forces/trends (e.g. regulatory)
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Week 2 Knowledge Check Concepts Mastery Score: 16/16 Questions Classical Conditioning 100% 1 2 3 10 12 Operant Conditioning 100% 4 5 6 11 13 Extinction 100% 7 8 9 Cognitive-Social Learning Theory 100% 14 CognitiveâSocial Learning Theory 100% 15 10 12 16 Concept: Classical Conditioning Concepts Classical Conditioning Mastery 100% Questions 1 2 3 1.As you drive down the street‚ a small rock hits your windshield. You know that the small rock is not going to break
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