* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Nike’s core competencies exist in their effective marketing strategies and their innovative product design. These two elements provide much value and benefits to Nike’s consumers‚ are not easy for competitions to imitate‚ and can be leveraged widely to most of their products and markets. Although Nike does not manufacture any of its own shoes‚ the company is still today’s leader in selling athletic shoes and apparel. Nike’s marketing strategy is an important component of the company’s success. Nike
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Values in life are something that are extremely important to have in my life. A value is something that a person considers to be important to themselves. Financial values vary from person to person. Not everybody wants the same lifestyle. Some people dream of having expensive cars‚ spacious homes and many possessions. Others search for the simple life‚ uncluttered by material goods. Our values influence the way we earn‚ spend‚ save‚ invest and spend money. Personal values are influenced by family
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Value appropriation: vital in achieving sustained competitive advantage Table of contents 1 Introduction 3 2 The role of marketing 4 3 Measuring marketing productivity 5 3.1 Customer Satisfaction and future cash flows 7 3.2 Shareholder value 9 4 Creating sustained competitive advantage 10 4.1 Value creation versus value appropriation 10 4.2 Strategic emphasis in practice 11 5 How to prevent imitation? 13 6 Limitations
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Value creation Amber’s part Business Model Peter Drucker indicates that a good business model can position their customers appropriately‚ and define what does the customer value. A business model is used for creating value as well as appropriating value. Identifying the business model could be helpful for getting deep understanding of the company and identifying the risks hided in operation process. Researchers showed that business models can be divided into two categories‚ which involves the business
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4 Core Concepts of Management Schermerhorn 4 COPYRIGHT 4 Copyright 2003 © John Wiley & Sons‚ Inc. All rights reserved. Reproduction or translation of this work beyond that named in Section 117 of the 1976 United States Copyright Act without the express written consent of the copyright owner is unlawful. Request for further information should be addressed to the Permission Department‚ John Wiley & Sons‚ Inc. The purchaser may make back-up copies for his/her owner use only
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of people beliefs‚ one must first understand the dominant values of their culture‚ which is passed down from one generation to the next. After analyzing and identifying for some quite time‚ Sociologist Robin Williams identified fifteen core values for the United States and how they shaped the America that we see today. These values do not apply to everyone in every situation in America and there are exceptions to all of the dominant values. The United States is not the “melting pot” that we see today
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Chaphture-4 What is personality? How do we typically measure it? What factors determine personality? Personality: The dynamic organization within the individual of those psychophysical systems that determine his unique adjustments to his environment. Measuring Personality: a. Personality Tests: Helpful in hiring decisions b. Self-reporting surveys: Most common method. c. Observer-ratings surveys: provide an independent assessment of personality – often better predictors Other ways
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thought about the values that run our society. I never had given our community and country‚ as a whole‚ much thought. I looked past all the bad things happening in the world and was too consumed in my own personal problems. The lessons taught in all of my WALC classes for the past year and a half has taught me to be more observant about my surroundings and the people. Over the course of years‚ the values of our society has drastically changed in my opinion due to the many forces and systems that had affected
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organizational‚ and cultural values affect decision making in my personal and professional life. My cultural‚ organizational and personal values represent my beliefs and traditions of my cultural environment. Through my research‚ I examined values and based them on how important they are within my personal‚ organizational‚ work‚ and cultural lifestyle. Based on the research‚ I came to the conclusion knowing the foundational elements of individual behavior can be very rewarding. Values do not act individually
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