I. Market Research Reveals a Service Gap at Starbucks Retail Stores In 2002‚ Starbucks was a high-growth company‚ successfully implementing ambitious retail expansion and product innovation in spite of the economic downturn. However‚ despite uninterrupted growth‚ recent market research suggested that everything was not going according to plan for the company. Starbucks built its empire on a foundation of customer service‚ but data collected in 2002 suggested that its consumer base did not feel a
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Introduction/Key Issues After dabbling in various professions‚ Todd came to realize that his greatest satisfaction comes from interacting and developing relationships with people. By utilizing his strong entrepreneurial background‚ he hoped to operate a business that would provide a welcoming atmosphere for customers‚ where his family could grow and learn business management skills and life lessons. For that reason‚ he has opened the coffee shop Expresso Espresso‚ right across the street from
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Name:_________________________ ECO 101 Principles of Microeconomics Final Exam Spring 2006 Form A There are 30 multiple choice questions and 5 short answer questions on this double-sided exam‚ so be careful not to skip any questions! Part I: Multiple Choice (60 points) Read each question carefully and select the best response. Fill in the corresponding circle on your answer sheet. 1. If the total output of candles in Nick’s Wicks shop increases from 20 per hour to 30 per hour
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EXECUTIVE SUMMARY We begin our report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem‚ North Carolina. After Scott Livengood became CEO‚ the company repositioned itself and focused on being a specialty retailer‚ rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme
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What is Economics? Economics is the study of choices Choices must be made because resources are scarce Make a list of all the stuff you like to acquire assuming unlimited income Dr. S Home on ICWW Tons of boats F-350‚ Club Cab Season tickets to NYY‚ NJ Nets‚ NY Giants Condo in NYC Tickets to Cup Races Mobile Home Triumph TR-6 Toyota Landcruiser Realistic income Home near ICWW A boat Occasional tickets Toyota 4 Runner Choices mean we make trade-offs Opportunity Cost Informal
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certain shade of forest green right past the corner of the street. Here‚ I found the first and foremost sign of gentrification: a Starbucks. Littered between the McDonald’s‚ Dunkin’ Donuts‚ and Subways were small local stores; a handmade toy store or bagel shop overshadowed by much larger giants. “If we walk across the street‚ we can recycle our cups‚” a mother (or teacher‚ I could scarcely tell the difference) patiently enlightens her group of
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they take very seriously; they donate their bread in to the community. They also make money donations that were matched with customer donations to non-profit organizations in their community. Panera has a variety of breads‚ soups‚ salads‚ drinks‚ bagels and sandwiches. Their bread is baked every day and is made by “real bakers” (Panera Bread Press Kit‚2013). As Panera continues to provide excellent goods and services to their community‚ their community will assist them by giving them feedback which
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Ice Cream Case Study Teaching Notes Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned or emergent? 4. Was it successful? 5. How does this case help you think about ‘What is strategy?’ Were their decisions strategic? Yes‚ because: * Affected company as a whole * About scope and direction * Long-term Resource implications * Yes‚ they had to invest 5 pounds in a “correspondence
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the entry-forms. The Yiddish word for circle is Kikel‚ and for a little circle is kikeleh. After a short time‚ the immigration inspectors started calling all Jewish people‚ Kikes.3 There have also been theories that the circle or “O” referred to the bagels that some Jewish
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smell are freshly cut grass‚ farm animals‚ and a family having a barbecue. New York City is a playground for your nose. The first thing I smelled was the food. Every block contained at least 20 different types of food. Freshly brewed coffee‚ warm bagels‚ juicy hot dogs‚ spicy Chinese food. This city had the answer for any craving you could possibly have. But then your nose meets the bullies on the playground: the alleyways and the sewers. When you smell them‚ you forget about all the other pleasant
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