COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners‚ architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity
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2- What would you see as being Bahrain Bay’s mission? Bahrain Bay’s mission is to develop an island into a vibrant metropolitan location and to attract investors around the world. Moreover there goal is to create a long-vision term and a long-term ecinomic success for everyone. By embrasing high development and archtectural standards their goal is to construct one of the world’s most sought after residential‚ commercial and retail properties. Bahrain bay’s conceptions are very promissing
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Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment‚ which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification
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Case Analysis of Bahrain Bay Brief Contents Part 1 Case background Part 2 Marketing mix Part 3 Base on SWOT Part 1 Case background Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment‚ opening an entirely new market and fulfill more customers’ needs through
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1- The 4 main philosophy ideas that Bahrain Bay´s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences‚ such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place‚ because they are starting a business in a place where the economy is booming‚ so it’s a very lucrative place but risky
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services. Therefore‚ to stay focused rather than scattering their marketing resources‚ more marketers are using market segmentation. In this approach‚ which falls midway between mass marketing and individual marketing‚ each segments buyer are assumed to be quite similar in wants and needs‚ yet no two buyers are really alike. Market segmentation is one of two general approaches to marketing; the other is mass-marketing. In the mass-marketing approach‚ businesses look at the total market as though all
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1.What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools ? As a commitment to establishing and maintaining a new urban standard‚ Bahrain Bay has created four foundations that define our philosophy. Focusing on Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ helps to ensure that Bahrain Bay becomes a holistic‚ sustainable place for generations to come. As the development becomes realised and further evolves‚ these foundations
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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