FACULTY OF BUSINESS‚ ECONOMICS AND LAW PG ASSIGNMENT COVERSHEET Assignment Details Module Name and Code Perspective in Tourism Management Assignment Title The Characteristics of an Effective Marketing Mix For Tour Operators Word Count: 3173 Deadline 06 January 2014 Student Details Student Name URN 6245046 Programme MSc Tourism Management Al Araimi Salim Student Declaration To be agreed by Student Please refer to the University of Surrey Regulations for
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Diploma in Sales & Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4P’s ~ page number 3 Marketing Mix 4P’s Place Literary Review Company Example of Marketing Mix 4P’s Place – Ritchie Bros.
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the Naval Station in Guantanamo Bay‚ Cuba. By June of 2002‚ the U.S. had transferred over 500 Taliban and al Qaida fighters to Guantanamo Bay.1 As of December of 2008‚ that number had decreased to approximately 250 detainees to include 15 “high-value” detainees.2 Throughout the last six years of operation‚ Guantanamo Bay has faced endless criticism from the international community and from home. Most criticized is the legal “black hole” that exists at Guantanamo Bay and concern over interrogation
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Milo: In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength. Legend has it that he once carried a four-year-old bullock through the stadium in Olympia‚ Greece! You may not grow as strong as Milon by drinking MILO‚ but it is a very tasty way to get many of the nutrients you need to grow strong. Product: ‘Milo’ the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bournvita
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promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need
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“Forgive your enemies‚ but never forget their names.” The Bay of Pigs invasion started when Fidel Castro overthrew Fulgencio Batista in Cuba‚ it led to the United States involvement to push Castro from power‚ and ended with the failure of the Bay of Pigs invasion to stop communism. First‚ let’s discuss the start of the Bay of Pigs invasion. In 1959‚ Fidel Castro came to power in an armed revolt that overthrew Cuban dictator Fulgencio Batista. The United States government distrusted Castro and was
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop” sells organically grown body products‚ for the consumer who likes to take care of him or herself
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Case: 2 Firm 1: Inovest Bahrain Firm 2: Investcorp Gulf B.S.C Introduction: An investment firm is a company whose main business is holding securities of other companies for investment purposes. The investment company invests money of its shareholders who in turn share in the losses and profits. Investment firms manage‚ sell and market funds to the public. Variety of funds and investment services are offered to the investors‚ which include portfolio management‚ legal‚ custodial‚ recordkeeping‚ tax
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Understand the role of promotion within the marketing mix Products and services of Apple Product range The product is at the heart of marketing exchange process. For this example we will take a 3D television ‚ that Apple sells. If the 3D television does not deliver the benefits the customer wanted ‚ or if it does not live up to the customer’s expectations‚ then this can be very costly for Apple Apple offer a range of products. They are not restricted to one product ‚ in fact ‚ Apple sells
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