COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners‚ architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity
Premium Saudi Arabia Development Human Development Index
2- What would you see as being Bahrain Bay’s mission? Bahrain Bay’s mission is to develop an island into a vibrant metropolitan location and to attract investors around the world. Moreover there goal is to create a long-vision term and a long-term ecinomic success for everyone. By embrasing high development and archtectural standards their goal is to construct one of the world’s most sought after residential‚ commercial and retail properties. Bahrain bay’s conceptions are very promissing
Premium Saudi Arabia Real estate Middle East
Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment‚ which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification
Premium Saudi Arabia Qatar Arabian Peninsula
Case Analysis of Bahrain Bay Brief Contents Part 1 Case background Part 2 Marketing mix Part 3 Base on SWOT Part 1 Case background Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment‚ opening an entirely new market and fulfill more customers’ needs through
Premium Marketing Middle East Qatar
1- The 4 main philosophy ideas that Bahrain Bay´s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences‚ such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place‚ because they are starting a business in a place where the economy is booming‚ so it’s a very lucrative place but risky
Premium Economics 21st century Marketing
Bahrain; with a name meaning ’two seas’‚ is a visibly breathtaking island which conceals many hidden wonders that make it a spectacular place to visit. This small island‚ located in the Arabian Gulf‚ enjoys the warmth and brightness of the sun all year round. Bahrain is renowned for its archeological sites and is known for its vast history of architecture. The society consists of an interesting blend of many different cultures from all corners of the world. The capital‚ Manama‚ is a bustling city
Premium Island
Zain Bahrain Components of the business and the main products & services ZAIN BAHRAIN is a leading telecommunications operator which has re-shaped Bahrain’s telecommunications experience with a bold and innovative technological and marketing approach. We entered the Bahrain market in 2003 as the first company to break the telecoms monopoly and today‚ we offer world-class mobile as well as broadband and fixed-wireless services. We believe that our success is powered by the ability to interpret
Premium Mobile network operator Telecommunication Telephone company
SWOT Analysis Plan Bay Area’s current and recent plans don’t really play a major role on the City of Dublin’s sustainability goals. For the most part the transportation infrastructure here is above average and Plan Bay Area recognizes this. Their current emphasis is the “greening” of these major transit and community centers by adding trees and enhancing the pedestrian and public realm experience. The projects they propose have nothing more than aesthetic appeal in the short and long term. In
Premium Sustainability City Natural environment
Part B: Discussion. This assignment addresses two retail areas in Toronto. The first one is the ancillary area west of Bay Street and the second one is Yonge street north of Price Street (The exact area of observation can be found by viewing the two maps in the Appendix). Despite the fact that both retail areas are in the center of Toronto and only a few kilometers away‚ their character and other characteristics however‚ are drastically different from each other. Evidences are collected during
Premium Retailing Shopping mall
Introduction Bahrain is located on the South shores of Arabian Gulf . It lays in between latitudes 25 and 26 North and longitude 50 and 51East . The country is 22km off the Eastern Coast of Saudi Arabia and slightly further from the Western coast of the Qatar Peninsula . The country is linked with Saudi Arabia through the King Fahad causeway which was opened in November 1986 . The state comprises of 36 islands with a area of 665 square kilometers . Manama is the capital city . The country
Premium Water Arabian Peninsula Saudi Arabia