Baidu CASE: A-197 DATE: 02/05/09 BAIDU.COM‚ INC.: VALUATION AT IPO Since its official launch in January 2000‚ Baidu.com‚ Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding‚ Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5‚ 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of
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On March 9 2011‚ Baidu announced through Western China City Daily that it has initiated an internal testing of the Baidu browser and would officially launch the browser soon afterwards. Up until now‚ the strategy of Baidu client end products is becoming clearer and clearer. There is a clear tendency for baidu to become a rival to Tencent in the field of client end products. Baidu browser will be integrated with Baidu application platforms. According to Baidu‚ Baidu browser Beta 1.0 is the joint
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Q1) For this question‚ we will take a deep dive internal analysis of Baidu. Firstly‚ let us take a look at tangible resources. Under this category‚ we have financial resources‚ organizational resources‚ physical resources and technological resources. Financial resources [Tangible] In 2007‚ Baidu earned about $86 million net income and $239 million in revenue (Ireland‚ Hoskisson‚ Hitt‚ p266). Majority of the revenue is contributed by an enlarged active online marketing customer base. We will
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1.Introduction of Baidu 2 2. Recruiting 3 2.1.Introduction of Recruiting 3 2.2.How to implement recruiting 3 2.3. Benefits to Baidu 3 3. Analyzing work and designing jobs 4 3.1.Introduction of analyzing work and designing jobs 4 3.2.How to implement analyzing work and Designing jobs 4
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References: Baker‚ Mallen. (2004) Corporate social responsibility. Retrieved from http://www.mallenbaker.net/csr/definition.php Chen‚ Alice. (2010) Baidu ranking algorithm & how it differs from Google.cn. Retrieved from http://www.slideshare.net/alicewansichen/chinese-search-market-baidu-vs-google-china Carroll‚ A. (1999) Corporate Social Responsibility. Business and Society‚ (2)‚ 268-296. Carlson‚ Nicholas. (2010) Breaking: Google pulls search engine out of China
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2002.The competitors of Google China include Baidu.com and Soso.com‚ often called the "Google of China" because of its resemblance and similarity to Google.In August 2008‚ Google China launched a legal music download service‚ Google Music‚ to rival Baidu ’s potentially illicit offering. In 2010‚ Google China had a market share in China of 29% according to Analysys International.By October 2012‚ that number was down to 5% share. SWOT Analysis of “Google in China”: Strengths - As of 2009‚ Google
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stiff competition from bitter rival Baidu. In other words‚ Baidu’s market share in China is nearly 75 percent to Google China’s 25 percent. The secret to Baidu’s success and Google’s failure is largely positioning. Chinese authorities blocked Google because it allowed through some pornographic search results but many of these same results were also available on Baidu. Moreover‚ the government allowed Baidu to operate illegal music search while Google was not. Baidu was also creating a social community
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market share in couple of years. In China‚ the Internet content was heavily censored by the government and users searching on Google’s site experienced inordinate delays. By 2005‚ Chinese search engine company Baidu emerged as the leading internet search company in China. To compete with Baidu‚ Google decided to launch a Chinese website - www.google.cn and agreed to censor its content. Table of content |S.no |content
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George Haraktsis February 2nd‚ 2015 Google in China Introduction Since the statement made by Google‚ on January 12th‚ regarding the cyber-attacks it has been no secret that world’s major search engine has faced its fair share of setbacks in China. In 2006 Google launched the Chinese search engine Google.cn in hopes of un-tapping the 105 million growing Chinese internet users that existed at the end of 2005. However‚ as the Chinese government’s censorship of and policies to the Internet have
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Google in China MGT 448 January 14‚ 2013 Stephen Jones Google in China Google is the fastest growing Internet search engine company. Google’s mission is “to organize the world’s information and make it universally accessible and useful.”(International Business: Competing in the Global marketplace‚ pg 148-149) They have a mantra of “Don’t be Evil.” Google started this mantra to be the main message to show consumers they would not compromise the integrity of its search results. This case
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