n.d.‚ para. 4 & 5). The company later on received recognition from PC Magazine as the search engine of choice (“Our History in Depth”‚n.d.‚ para. 9). Then in 2004‚ Google‚ Inc. offered an IPO at $85 and closed at $194 at year-end 2004 reaping the IPO investors a healthy gain (Travlos‚ 2012‚ para. 1). Post-IPO Google‚ Inc. means finding more sources for revenue for the company. Google ventured outside of the web search engine market by creating applications for mobile‚ media brosing‚ home & office
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market. However‚ Alibaba lagged behind in the Chinese web search market despite acquiring Yahoo! China‟s operations in 2005. Moreover‚ with Baidu.com (Baidu)‚ China‟s leading search engine announcing its plans to foray into the rapidly growing e-commerce market in 2008‚ the competition was expected to intensify for Alibaba. After a successful IPO‚ the company was preparing to strengthen its competitive
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PART III: COMPREHENSIVE CASES ICMR ISS Cenler for Management Research www.lcmrlndlo.oig Case 5 Alibaba in 2011: Competing in China & Beyond "Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the rnarket."i -DICK WEI‚ Analyst‚ J.P. Morgan Securities Inc.‚ 1 in 2007. "For LIS‚ the goal has been to build a company that lasts 102 years and a company that changes China. We ’re only six years old‚ so while other people may call us a success‚ we
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Alibaba had several Internet businesses focused on various e-commerce business models. Being one of the first companies to enter the Chinese Internet industry‚ Alibaba played a major role in bringing about an Internet revolution in China. It was launched with the vision of serving the small and medium enterprises in China and across the world. Alibaba also participate in search engine market and social-networking product. Jack Ma is founder of Alibaba. In 1995‚ he went to America and it was then
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services (Android phone and applications‚Google TV) 2. Strategic Acquisitions (Google’s multiple acquisitions since its 2004 IPO‚2006 Acquisition of YouTube‚2008 Acquisition of DoubleClick) 3. provide more services targeted to mobile users(short message service(SMS)feature） 4. Concentrate on growing china market( 64 percent internet searcher in china performed by Baidu‚ it is a opportunity for google get much more market share) Threats 1. Intense competition from online service（ Facebook，Yahoo
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organize the world’s information and make it universally accessible and useful and the company’s unofficial slogan is "Don’t be evil".In 2006‚ the company moved to its current headquarters in Mountain View‚ California. Google’s initial public offering (IPO) took place five years later on August 19‚ 2004. At that time Larry Page‚ Sergey Brin‚ and Eric Schmidt agreed to work together at Google for 20 years‚ until the year 2024. The company offered 19‚605‚052 shares at a price of $85 per share. Shares were
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socially responsible reputation with its commercial interests of expansion and profit. This balance must be achieved‚ while also ensuring that Google maintains a competitive edge with both primary rivals (Yahoo!‚ Microsoft)‚ and domestic Chinese rivals (Baidu). Following this we analyze these issues using a SWOT (Strengths‚ Weaknesses‚ Opportunities‚ Threats) Analysis‚ a PEST (Political‚ Economic‚ Socio-cultural‚ and Technological) Analysis‚ and a Porter’s Five Forces Analysis to assess over-all industry
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1) Discuss competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? In order to assess the potential for profit in any industry‚ Porter’s Five Forces analysis can be applied as an important tool. a) Rivalry among Competitors * Rivalry among search engine firms is Very Strong. Google has an 80% market share in the search industry with several rivals. The competition
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Early history[edit] Larry Page and Sergey Brin in 2003 The first Google computer at Stanford was housed in custom-made enclosures constructed from Lego bricks.[1] Beginning[edit] Google began in March 1996 as a research project by Larry Page and Sergey Brin‚ Ph.D. students at Stanford University.[2] In search of a dissertation theme‚ Page had been considering—among other things—exploring the mathematical properties of the World Wide Web‚ understanding its link structure as a huge graph
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Case Study 1: Baidu – China’s Google Baidu is China’s largest and most popular search engine. We can see its social and demographic factor of STEEP analysis for Baidu‚ is mostly based in Chinese market. Baidu’s strategy is to focus on the searches in Chinese. Its target market is China and it’s doing quite well in being local‚ and having the ability to think like a local in China. Looking at the economical aspect‚ although Baidu’s target is mostly China‚ it has tremendous opportunity to capture
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