1 of 24 Question Paper Integrated Case Studies – I (MB371) : October 2007 Case Study (100 Marks) • • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question. Case Study Read the case carefully and answer the following questions: 1. “During the 1980s‚ BAL was the undisputed scooter king.” Examine the factors that‚ according to you‚ contributed to the near iconic status of the Bajaj/Chetak brand? (16 marks) < Answer > “By
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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Question 1 What challenges confronted BAL in 1993? 1. Economic forces By the 1990s‚ the Indian economy was undergoing structural change‚ and imports were largely unregulated. Since 1990‚ consumers had felt the pinch of recession‚ inflation had averaged 13%‚ interest rates had shot up‚ and consumer purchasing power had dropped considerably. In 1993‚ demand for two-wheelers had declined substantially‚ the Indian two-wheeler vehicle industry suffered from chronic overcapacity due to the economic
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Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour dispute affecting production 8 3.3 Bajaj Auto Limited: Opportunities 9 3.3.1 Growing two wheeler market in India 9 3.3.2 Launch of new vehicles expands the company’s product portfolio 9 3.4 Bajaj Auto Limited: Threats
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Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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{draw:frame} CASE STUDY: BAJAJ AUTO LTD. EXECUTIVE SUMMARY Bajaj Auto Limited was established in 1945‚ initially importing scooters and three wheelers from Piaggioand later becoming a powerhouse in the Indian two wheeler industry. This paper highlights the effects of the Indian government policy on foreign imports until 1991‚ BAL’s marketing or lack of it during this period and the evolution of the Indian two wheeler industry from scooters to 2 stroke and 4 stroke bikes with a strong emphasis
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CHAPTER 4 Infrastructure of Bajaj 28 Management Profile 29 HR of Bajaj 30 CHAPTER 5 Findings\ Analysis 32 Suggestions 34 CHAPTER 6 Conclusion 35 CHAPTER 7 Annexure 36 CHAPTER 8 Bibliography 38 Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Bajaj Motors for providing me
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Company Analysis: Bajaj Auto Ltd. History Bajaj Auto Limited is an Indian motorized vehicle-producing company. It is the flagship company of the Bajaj Group‚ founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Maharashtra‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Baja Auto motorcycles in production are the XCD‚ Platina‚ Discover‚ Pulsar and Avenger. Bajaj Auto is the world’s third-largest manufacturer of motorcycles and second-largest
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Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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Table of Contents Topic Page no. ï¶ Analysis of Working Capital issues at Bajaj Auto Ltd. 2 ï¶ Annexure: Fund Flow Statement 5 ï¶ References 6   Analysis of Operating Ratios: Raw material conversion period (RMCP): As we can see from the graph* the RMCP of Bajaj Auto Ltd. is decreasing year by year. But in 2008 it has risen due to high raw material cost (Steel prices‚ paint etc.).It is very good for any firm to keep it RMCP
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