"Bajaj auto ltd s brand centric strategy" Essays and Research Papers

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    BAJAJ AUTO LTD November 14‚ 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of

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    BAJAJ CORP LTD

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    BAJAJ CORP LTD Bajaj Corp Ltd is a FMCG company in the hair oil category in Indian market. It belongs to the Shishir Bajaj Group. The key people include Kushagra Nayan Bajaj - Non Executive Chairman‚ Sumit Malhotra - Managing Director‚ Jimmy Rustom Anklesaria - Whole Time Director‚ Gaurav Dalmia - Ind. Non-Executive Director‚ Dilip Cherian – Ind. Bajaj Corp Ltd mainly operates in Light Hair Oil Segment of the hair care segment through its main brand Bajaj Almond Hair drops. Company History: Bajaj

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    management’s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men‚ machines‚ materials‚ products or even the company’s secrets. It has to serve as a part of the production facilities and as a factor to maximize economy and efficiency in plant operations. It should be such‚ as would offer a pleasant and comfortable working environment and project the management’s image and prestige

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    | Financial Accounting Project | Bajaj Auto Limited | | Aayush Thakral (Roll No. 2) | Anshul Sinha (Roll No. 26)Anurag Tripathi (Roll No. 32) | 7/14/2011 | | Contents BAJAJ AUTO LIMITED 4 Bajaj Plant Locations 4 Industry Overview 5 Demand and Supply Position for Two-Wheelers 6 Major players in Indian Two-Wheeler Industry 9 Applicable Laws and Regulations 10 The Manufacturing Process/ Operations 12 Type of Machinery 14 List of Raw Materials 17 Raw materials/SKD/Assemblies

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    {draw:frame} CASE STUDY: BAJAJ AUTO LTD. EXECUTIVE SUMMARY Bajaj Auto Limited was established in 1945‚ initially importing scooters and three wheelers from Piaggioand later becoming a powerhouse in the Indian two wheeler industry. This paper highlights the effects of the Indian government policy on foreign imports until 1991‚ BAL’s marketing or lack of it during this period and the evolution of the Indian two wheeler industry from scooters to 2 stroke and 4 stroke bikes with a strong emphasis

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    CHAPTER 4 Infrastructure of Bajaj 28 Management Profile 29 HR of Bajaj 30 CHAPTER 5 Findings\ Analysis 32 Suggestions 34 CHAPTER 6 Conclusion 35 CHAPTER 7 Annexure 36 CHAPTER 8 Bibliography 38 Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same. My sincere gratitude to Bajaj Motors for providing me

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    Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my

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    Bajaj Auto vs Hero Honda

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    Producing Lowest Cost Two-Wheelers: Bajaj Auto Vs Hero Honda By Ved Singh‚ Abhimanyu Prabhavalakar‚ Baskaran Balasubramanian‚ Srikanth Gopalakrisnan Table of Content 1. Indian Economy and Two-wheeler Industry 2. Bajaj Auto Ltd. 3. Hero Honda 4. Cost Management Analysis 1. Indian Economy and Two/Three wheeler Industry As we write this report‚ there are few factors which we would like to state ‚ just to set the context for this report‚ for for Indian Economy in general and then

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    Managerial Economics Case Study- Bajaj Auto Limited Introduction Bajaj Auto Limited was established in 1945 as a trading company‚ obtaining its license in 1959. •India’s one of the largest two-wheeler manufacturers and dominant players until 1990. •The two wheeler industry grew by 11.6%‚ being unit production increasing from 5.05 million to 5.64 million. • Identification of Problem.  The market share of Bajaj declined from 49.3% in 1994 to 38.9% in 1999‚ though the industry’s growth

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    COMPREHENSIVE STUDY OF THREE-WHEELER AUTOMOBILE MARKETA BAJAJ AUTO PERSPECTIVE Report By Vinay Kalal (PGDM No. 11119) Work Carried at Bajaj Auto Ltd‚ Bangalore Submitted in partial fulfilment of the requirement of Summer Internship Programme Under the Supervision of Mr. Shridhar Bhat Area sales manager‚ Bajaj Auto Ltd Bangalore SDM Institute for Management Development Mysore‚ Karnataka‚ India (June 2012) CERTIFICATE BY THE FACULTY GUIDE‚ SDM INSTITUTE FOR MANAGEMENT DEVELOPEMNT

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