Toms Auto Service Case Study #1) Toms Auto Service (TAS) would define their customer service package by providing friendly and professional employee who interact with customers‚ providing oil‚ oil filters‚ tires‚ windshield wiper blades‚ and lubricants. They also provide their customers a waiting room with fresh blends and assortments of coffee‚ tea‚ soda‚ magazines‚ Wi-Fi‚ and high definition televisions. More services that they include are discount coupons‚ cleaning the vehicle inside and out
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Brand name Dosage form composition Pack size Manufacturer importer prize FERROCARE CAPSULES DRIED FERROUS SULPHATE107.2MG‚FOLIC ACID 500MCG‚CYANOCOBALAMIN 300MCG 6x10s‚ 6s Softgel Health Care Pvt Ltd. Pharma Associates RARICAP L 200ML GLASS BOTTLES FERROUS CALCIUM CITRATE AND FOLIC ACID 25MG & 0.5MG Bafna Pharmaceuticals Ltd. Associated Laboratories (Pvt) Ltd FERUP SOFT GEL CAPSUL FERROUS FUMARATE 152MG +FOLIC ACID 1.5MG BP 12X10‚ 4X30 Cadila Healthcare Ltd Hemas Pharmaceuticals Pvt Ltd FERROVIT
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product with
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Dansk Designs Ltd.‚ founded in 1955‚ is a company that markets stainless steel flatware. The firm traditionally followed a strategy of differentiation. They produce high quality products for the "top of the table". Their goal was to reach a small market segment‚ which consisted of upper class‚ prestigious customers. Dansk Designs wanted to sell the concept of the Dansk brand‚ and believed their consumers would purchase the Dansk products because of the prominent brand name and because the products
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What strategies has Heineken pursued in an effort to remain competitive in the global beer industry? Going forward‚ what strategies do you suggest Heineken pursue to become a major competitor in the era of global/major brands? Heineken has undertaken several strategic approaches to propel themselves as a top brewer in Western Europe. Previously managed and ran only by the “family‚” in which created Heineken‚ a non-Dutch‚ non-family member CEO has been appointed to help Heineken generate goals
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strong brand 6 benefits of a strong brand… …and the 4Cs of brand management © 2005 Clarity Marketing Ltd www.clarity-in-communication.com 1 Branding – can it really work for the small business? If you think of a brand‚ what comes to mind? CocaCola‚ Virgin‚ Hertz‚ Orange? It’s easy to think of branding as being for the big boys with big bucks. But that’s not to say that only large corporates can play the branding game. Small companies really should be able to build strong brands too.
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YakkaTech Ltd. 1. What symptom(s) in this case suggest that something has gone wrong? 2. What are the main causes of these symptoms? 3. What actions should TakkaTech executives take to correct these problems? YakkaTech is an information technology services‚ they were well known and had a good service‚ but overtime they started to receive a lot of complaints. They had a hard time to address this issue and to identify where it started as well. The first symptom to address that something was wrong
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NORTH COUNTRY AUTO‚ INC. North Country Auto‚ Inc. was a franchised dealer and factory-authorized service center for Ford‚ Saab‚ and Volkswagen. George G. Liddy‚ part owner‚ recently developed new control systems for the five departments within the company; new car sales and used car sales‚ service‚ body‚ and parts. Mr. Liddy wanted to see each department ran like a separate business. He was trying to motivate his department managers to see how beneficial this would be in the long run‚ not only to
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Case 11-6 Lessee Ltd. Lessee Ltd.‚ a British company that applies IFRSs‚ leased equipment from Lessor Inc. on January 1‚ 2007‚ for a period of three years. Lease payments of $100‚000 are due to Lessor Inc. each year. Other expenses (e.g.‚ insurance‚ taxes‚ maintenance) are also to be paid by Lessee Ltd. and amount to $2‚000 per year. The lessor did not incur any initial direct costs. The lease contains no purchase or renewal options and the equipment reverts back to Lessor Inc. on the expiration
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Numerical: (1) North Country Auto-Transfer Pricing problem‚ Page 181‚ Book: MCS by Vijay Govindarajan & Robert N Anthony Solution: Facts of the case: (a) North Country Auto has departments/profit centre : (i) New & (ii) Used Car Sales‚ (iii) Parts‚ (iv) Service & (v) Body. (b) New & Used cars dept.: Headed by managers. They dealt in cars of Ford‚ Saab & Volkswagen. (c) Parts dept.: Manager was responsible for tracking parts inventory for the three lines & minimizing both carrying cost &
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