MARKETING STRATEGY INTRODUCTION Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore
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STUDY OF BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Sarita Pattnaik Arpita Gupta Roll No. dbs/0810/w243 MBA 4ND Semester [pic] DELHI BUSINESS SCHOOL B-II/58‚ M.C.I.E.‚ Mathura Road‚ New Delhi Website: www.dbs.edu.in [pic] Vs. [pic] ACKNOWLEDGEMENT The research on “Comparative Study between Bajaj and Hero Honda”
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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Bibliography: |SL NO |TITLE OF THE BOOK REFERED |AUTHOR |PUBLICATION |EDITION | | |Marketing Management |Philip Kotler |Prentice Hall Of India Private Ltd. |9th Edition | | |Consumer behavior |Suja Nair |Himalaya | | | |Marketing Management |Reddy Appannaiah And | | | | | |Ramanath |Himalaya |4th Edition | | | |WEBSITES: | |Www. Bajaj .com |
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Report draft Company: Bajaj Auto Limited‚ Akurdi Period: 20/11/2012 - 29/12/2012 Internship Type: CSR Third semester ends with my winter internship at Bajaj Auto Limited‚ the World’s Third largest Motorcycle Manufacturer and India’s second-largest. A sense of pride indeed. The internship this semester was to learn‚ be exposed to and see ‘how it works’ in the CSR department of the big companies. I was lucky to not only get work in the CSR department here at Bajaj Auto Limited‚ but also in the
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video: Ford’s Global Auto Strategy Running time 5 minutes. Available from ABC News A good film to use as part of lecture on Chapter 2: Global Enterprise [which lecture?] This short film describes Ford’s big gamble in the auto industry to develop a global car on the same platform worldwide. The auto is the Contour in the U.S. or the Mercury Mystique; in Europe it has been very successful as the Mondeo. The narrator explains the auto is to be sold in 60 countries yet remain responsive to local
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ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
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Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism Brand Strategy 2A Prepared by: Carlene de Jongh 10-019490 and Phumelela Mtshali 11-028932 “From Integrated Marketing Communications (IMC) to Integrated Brand Contact Management (IBCM) A brand contact Plan for Egypt Tourism
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The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets. * Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product‚ promotion‚ price and channels. * Organizing and controlling multinational marketing operations.
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2011 Auto Loan Strategy and Action Plan Building BANK auto loan portfolio while keeping risk under control as an action priority for 2011‚ we planning start auto business with more controls and to target limited segments. - 25th Jan revolution negatively affecting growth temporarily - Inflation rates between 11%-13% - Stock market crash - Increase in cost of risk by xx% as of Jan 2011 and xx% as of end of May 2011 As a result the strategy for
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