premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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An introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com |
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Noise Noise pollution is excessive‚ displeasing human‚ animal‚ or machine-created environmental noise that disrupts the activity or balance of human or animal life. The word noise may be from the Latin word nauseas‚ which means disgust or discomfort.[1] The source of most outdoor noise worldwide is mainly construction and transportation systems‚ including motor vehicle noise‚ aircraft noise‚ and rail noise.[2][3] Poor urban planning may give rise to noise pollution‚ since side-by-side industrial
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the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless
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PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating
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LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Targets Positioning Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can describe as luxury all that
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KETI Constructions (Ii) Ltd. T H E C O M P A N Y KETI Constructions (I) Ltd. KETI CONSTRUCTIONS (I) LTD. ’Vidya Deep’‚ 15/3‚ Manoramaganj‚ Indore -452001 (M.P.) Ph. (0731) 2496931/32/33/34 Fax: +91-0731-4096457
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Content Introduction 3 Brand positioning 3 Plan and implement marketing brands 4 Criteria 4 Tactics 4 Strategies 5 Value marketing brands 7 Improve and maintain the value of the brands 7 Conclusion 7 Literature list 8 What is brand management? Introduction Brand management. Or literally: managing a brand. But what does it contain‚ brand management? How does it works and what can
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BILLABONG INTERNATIONAL LTD Completed as part of the requirements for ‘Corporate Finance’‚ 25765 Contents 1.0 Introduction 1 2.0 Executive Summary 1 3.0 Capital Structure 2 3.1 Types of Funding Utilised by Billabong 3 3.2 Recent trend in the level of leverage 3 3.3 Capital expenditure and financing: 5 3.4 Capital Structure of Similar Firms 6 3.5 Company Characteristics and Leverage policy 7 3.5.1 Taxes 8 3.5.2 Trade off Model 8 3.5.3 Pecking Order of Financing Choices 9 3.5.4 Signalling
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