30 Individual: Class Participation—Case Discussion 40 Group: Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct
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BAJAJ AUTO Ltd. Marketing strategy •Has relied on line stretching instead of offering products with price steps •Example: Offers the Pulsar 180cc and Pulsar 220 cc at the higher-end of the premium segment and the Pulsar 135cc at the lower end of the premium segment leveraging an established existing brand (i.e. Pulsar 150cc); offers the Discover 150cc at the lower end of the commuter-premium segment stretching the Discover 100cc brand; offers the Platina 100cc in the entry segment and the Platina
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ECONOMIC IMPACTS ON THE UNITED STATES AUTO INDUSTRY In late 2008 through 2009‚ the automobile industry faced an economic crisis. By September of 2008‚ the industry was rapidly decreasing production‚ cutting nearly 120‚000 jobs per month‚ and closing large operations across the United States (McAlinden‚ Dzicczek‚ Menk‚ & Cregger‚ 2010). The 2008 – 2009 recession and financial crisis severely impacted the industry’s health‚ ultimately leading to its national distress. Additionally‚ one of
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terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed to many instances of marketing myopia ‚ one of the biggest being Bajaj Auto. Bajaj Auto came into existence in 1945. It started off by selling imported Vespa scooters and three wheelers in india. In 1959‚ it obtained license to manufacture two& three wheelers and went public in 1960.In 1960‚ it set up a shop to manufacture
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Exploring socio-economic condition of auto rickshaw drivers: a study conducted in Sylhet city Submitted to Dr. Tulshi Kumar Das Professor Dept. of social work Shahjalal University of Science and Technology Submitted by Research group-A
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the Balance Sheet (Rs.) a) Subsidiaries Bajaj Auto Holding Ltd. (Fully owned subsidiary) Contribution to Equity Loan given‚ net Loan taken Interest received Interest paid Other credits 131‚000‚000 200‚000‚000 9‚528‚082 8‚305‚479 6‚000 814‚000‚000 4‚126‚450 5‚199‚905 11‚345‚902 3‚443‚371 1‚110‚000‚000 5‚593‚400 7‚309‚715 39‚385 14‚137‚900 649‚195 2‚450‚000 184‚000‚000 814‚000‚000 5‚199‚905 15‚981 1‚110‚000‚000 7‚309‚715 5‚000 Bajaj Allianz General Insurance Co. Ltd. Contribution
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A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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TOPIC: To study the operational strategies of companies in 2 wheeler industry and decide whether the operational strategies are aligned to the competitive priorities of that company. The companies chosen for this study are Hero MotoCorp and Bajaj Auto Limited. INDUSTRY ANALYSIS: India is the second largest two wheeler market in the world‚ next only to China. The two wheeler industry segment largely comprises motor cycles‚ mopeds‚ and automatic scooters. The yearly sales are pegged at around
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The Effects of Globalization on Labor Relations in the Auto Industry in the 80s and 90s Over the last several decades Labor relations within the United Auto Workers (UAW) and the automakers they are attached to have been a roller coaster ride. In the 1960’s and 1970’s the Union made substantial gains for its members in all aspects of bargaining. Wages were increased at levels unheard of today and they made huge improvements on health care and other fringe benefits. Membership was steadily
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THE CUSTOMER SATISFACTION SURVEY REPORT FOR TVS motors SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program Submitted by‚ Anubhav Sharma ACKNOWLEDGEMENT I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully. First of all‚ I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity
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