A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years‚ having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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(India) Ltd. is the World’s biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company‚ it set up a 50/50 joint venture‚ set up in 1984 with Honda Japan‚ to manufacture and sell motorcycles in India. Honda brought in the technological know-how‚ and Hero the India presence‚ and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India‚ by offering an affordable 4-stroke‚ 100 CC motorcycle‚ that was extremely fuel efficient. They also established
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company of TVS Group‚ the USD 2.2 billion group. The Group is the third largest two-wheeler manufacturer in India and globally among the top ten‚ with an annual turnover of over USD 650 million. TVS manufactures a wide range of two-wheelers including motorcycles‚ scooters‚ and mopeds. The company also manufactures three-wheelers‚ TVS King‚ in two variants‚ two-stroke petrol and two-stroke liquid petroleum gas (LPG). It also offers automobile spares and accessories. The company operates in India‚ Singapore
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Limited‚ based in Delhi‚ India‚ is the world’s third largest manufacturer of motorcycles after Honda and Yamaha. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda of Japan. It has been the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001‚ when it produced 1.3 million motorbikes in a single year. Hero Honda’s Splendor is the world’s largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon‚ both in India. Third plant at Haridwar
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Network ] 6 [ Financial Planning ] 6 [ Quality ] 6 [ Diversification ] 6 Models 7 Competitor Analysis 8 Market Overview 11 Two Wheeler Market in India 11 CURRENT SCENARIO 13 Domestic Trends 13 EXPORT TRENDS 13 MOTORCYCLE SALES 16 Cost theory 18 Various type of cost 18 Cost analysis of Hero Honda Motors Ltd 19 Cost Analysis 20 Trend for Sales‚ cost and profit 21 Initiatives for cost reduction by Hero Honda 22 Economic Analysis 24 Economic Reasons
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in India since 1955. It consists of three segments viz. scooters‚ motorcycles and mopeds. According to the figures published by SIAM‚ the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-04. This high figure itself is suggestive of the importance of the sector. This is the
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Further it worked on: * Multi segmentation based on pricing‚ utility‚ income level and age profile * Brand portfolio covered 13 different products in motorcycle segment. * Hero Honda has also diversified into scooters tailor made for females. * Increase in the market share of Bajaj and possible pull out by Honda group. * Bajaj capitalized on the affordable mobility to the mass middle class. Positioning approach of Hero Honda Hero Honda positioned its products as per context above
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The two-wheeler market in India is the biggest contributor to the automobile industry with a size of Rs.100‚000 million. The two-wheeler market in India comprises of 3 types of vehicles‚ namely motorcycles‚ scooters‚ and mopeds. Foreign collaborations have been playing a major role in the growth of the Indian two-wheeler market‚ and most of them are Japanese firms. The modern two-wheeler firms in India have been manufacturing new categories of two wheelers such as Step Thrus and Scooterettes.
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