manufactures and sells fuel-efficient scooters and powerful motorcycles. It has a production capacity of 6.5 million two wheelers at its manufacturing facilities at Gurgaon and Dharuhera in Haryana and one at Uttaranchal. Hero MotoCorp accounts for 46% of all bikes sold in India. The company exports to Africa‚ Asia‚ Eastern Europe and Latin America. In the calendar year 2011‚ HMCL sold over six million units of two wheelers. The company offers motorcycles in all the three major segments - CD Dawn and CD
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finance companies have also played a significant role in boosting automobile demand‚ especially from the population in the middle income group. Presently many international brands like Honda‚ Suzuki‚ etc. are competing with Indian brands such as Hero‚ Bajaj‚ and T V S‚ etc. to capture Indian markets. These aggressive marketing strategies have resulted in making the consumer the major key for success in the industry. Each product offering is now designed to
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still modest but growing buyer power. In 1983‚ Hero Cycles of India signed an agreement with Honda Motor Corporation‚ forming Hero Honda. This agreement‚ between an Indian firm that got its start making bicycle parts‚ and the world’s largest motorcycle manufacturer‚ marked Honda’s entrance into the Indian market for motorized two-wheeled transportation. While the country was already crowded with competitors such as Suzuki‚ Yamaha‚ LML and Kinetic‚ Honda’s executives and Hero’s founder and CEO
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like Bajaj Auto ‚ Yezdi‚ Royal Enfield‚ though with limited production. Manufacturing was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto After almost decades of a monopoly for Bajaj Auto
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Competitive Position Bajaj Auto is ranked as the world’s fourth largest two and three wheelers production company. It is in two wheelers and three wheelers Indian market since 1945 and recognised brand across Asia‚ Middle Eastern countries‚ Latin America. Bajaj Auto shares 26.70% of two wheelers market in India‚ fairly behind Hero Honda Motors which has 41.35% Indian customers‚ and ahead of TVS Motor Company which holds 18.14%. But when it comes to three wheelers vehicles‚ Bajaj Auto clearly control
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scooters‚ motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step thru’s. The market primarily comprises five players in the two wheeler segment with most of the companies having foreign collaborations with well-known Japanese firms earlier. But most of the companies are now planning 100% subsidiaries in India. In the last four to five years‚ the two-wheeler market has witnessed a marked shift towards motorcycles at the
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Tycoons and the Eight of India’s most powerful men. It focuses on their personal experiences and visions to expose how they think and conduct their businesses. Let’s find out more about them. • DHIRUBHAI HIRACHAND AMBANI • RAHUL KUMAR BAJAJ • ADITYA VIKRAM BIRLA • RAMA PRASAD GOENKA • BRIJ MOHAN KHAITAN • BHARAT AND VIJAY SHAH and • RATAN TATA Business Maharajas is about these business personalities. Instead of concentrating on strategy and strategic decisions
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market for Harley Davidson‚ the Milwaukee- based motorcycle manufacturer. Importance of location India is the second-largest motorcycle market in the world Twelfth largest economy in the world‚ fourth largest (GDP $3.528 trillion‚ 2009) by purchasing power parity. Rising middle class and significant investment in construction of new highways have opened the door to leisure motorcycle riding. Company’s objective To import its motorcycles‚ accessories‚ riding gear and evaluate how best to
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PORTER’S FIVE FORCES MODEL FOR HERO HONDA PROJECT ON PORTERS FIVE FORCES MODEL FOR TWO WHEELER COMPANY HERO HONDA SUBMITTED BY: MITHUN KUMAR PATNAIK ROLL NO:A3O6O1909082 MBA2009-2011 BATCH BY MITHUN KUMAR PATNAK‚ AGBS HYDERABAD. Page 1 - AMITY GLOBAL BUSINESS SCHOOL BANJAJAR HILLS‚ ROAD N0:11 ADJECENT TO LAKE VIEW APPARTMENTS RELIANCE HUMSAFAR BUILDING HYDERBAD - PORTER’S FIVE FORCES MODEL FOR HERO HONDA INDEX Contents…………………………………………………………………………………………………………………page 1. INTRODUCTION
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Competitive pressures from supplier – seller relations : Bargaining power 5. Competitive pressures from seller – buyer relations : Bargaining power Rivalry : The key players in two-wheeler industries are Hero Honda motor Ltd.(HHML)‚ Bajaj Auto Ltd. And TVS motor co. ltd. The Indian Auto Policy 2002 gives added advantage to two-wheeler manufacturers to enter even other countries outside India. Since big manufacturer plant with high technology and good R&D team needed many of them do
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