CONTENTS Page. No CHAPTER -1 INTRODUCTION TO THE TOPIC NEED FOR THE STUDY OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY DATA COLLECTION PRIMARY SOURCES SECONDARY SOURCES QUESTIONNAIRE SECONDARY SOURCES LIMITATIONS OF THE STUDY CHAPTER - 2 INDUSTRY PROFILE
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR Submitted By Aashish Bansal Phani Krishna Venkat Tangaturi Joseph George PGCBM 22 PULSAR – PHOENIX OF THE BAJAJ’S Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. A dream ride for many of the Indian youngsters‚ which rode Bajaj on a success rope for over a decade. * What made Pulsar connect to the yound blood of India? * What was that Midas touch‚ Bajaj gave to Pulsar
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time when i used to compare the sales figures of Hero Honda with Bajaj Auto. Both were arch rivals as the competition between the two groups in two-wheeler segment is very stiff. But who knows about the biggest rivalry yet to come. Two wheeler segment has got one more competitor just because there is something unexpected happened in the recent past. It was 2010 when i first heard the news about Hero motocorp and Honda Motorcycles and Scooters (HMSI) rift. And then the biggest news appeared on different
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Overview of Two Wheelers Talking of the two wheeler industry‚ the names that effortlessly come to us is Bajaj Auto‚ Hero Honda‚ TVS Motor‚ Yamaha Motor‚ Kinetic and others. The two wheeler segment has played an important role in giving a push to the automobile industry in India. In fact‚ the production‚ sales and exports of the two wheelers is a fair indication of the growing importance that it enjoys in this country’s manufacturing economy. An overview of the two wheeler industry makes this clear
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HERO MOTOCORP Hero MotoCorp Limited is the World’s single largest two-wheeler motorcycle company. In 1984‚ Hero MotoCorp Ltd.‚ (Formerly Hero Honda Motors Limited) was formed as a joint venture between Honda Japan and the Hero Group promoters Dr. Brij Mohan Lall Munjal along with his sons (Late) Raman Kant Munjal‚ Pawan Kant Munjal‚ Suman Kant Munjal and Sunil Kant Munjal. Munjal family and Honda group both owned 26% stake in the Company. Hero MotoCorp Limited was incorporated in the year 1984 with
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Introduction: Motorcycles manufactured by India’s Bajaj Group have attained the top position in recent years in the country’s fast growing bike market beating the Hero Honda brand assembled and marketed by the state-owned Atlas Bangladesh Limited. Different brands of Bajaj have market shares of around 30 per cent‚ Hero Honda nearly 22 percent‚ Dayun brands‚ supplied by Runner Automobiles‚ 17 percent and the TVS motorbikes come to the fourth position in the market. Bajaj’s popular products are
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Walter Salles directs “The Motorcycle Diaries” and uses lighting in a special way. When he shows seems of higher class people‚ the lighting is bright and makes it seem like the audience is welcomed to come in the picture. When he shoots scenes with the lower class‚ the screen is darker
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increased to a very large extent. The sales of the two wheeler in 1950 were merely 900 units‚ whereas now the sales have gone up to millions. The two wheeler market mainly consists of scooterette and motorcycles. The motorcycles segment forms 65% of whole of two wheeler segment. Whereas earlier the motorcycles had a very small share in the two wheeler segment but with the collaboration of Indian and Japanese companies (Honda‚ Suzuki‚ and of Kawasaki) the share has increased tremendously with reason being
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Chetan Ahuja Chinmay Sharma Nihar Routray Souvik Dey Bajaj Auto- A Market Study Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation‚ Targeting and Positioning 7 Bajaj and its Competitors 11 Bajaj Auto About the company Bajaj Auto is a major Indian vehicle manufacturer headed by Rahul Bajaj. It is based in Pune‚ Maharashtra‚ with plants in Chakan
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