BAJAJ AUTO Ltd. Marketing strategy •Has relied on line stretching instead of offering products with price steps •Example: Offers the Pulsar 180cc and Pulsar 220 cc at the higher-end of the premium segment and the Pulsar 135cc at the lower end of the premium segment leveraging an established existing brand (i.e. Pulsar 150cc); offers the Discover 150cc at the lower end of the commuter-premium segment stretching the Discover 100cc brand; offers the Platina 100cc in the entry segment and the Platina
Premium Bajaj Auto Marketing
forms of transportation is motorcycles. These vehicles can save a lot of money at the pump. Sports involving motorcycles are also becoming more and more popular everyday. Motocross is the second most popular motorsport in America behind NASCAR. This growth of the motorcycle industry got me curious about these amazing machines and how they work. The first motorcycles were made in America. In 1867‚ American‚ Sylvester Howard Roper invented a steam-engine motorcycle that was powered by coal called
Premium Internal combustion engine
Liu‚ Adam Loewer‚ Tianyue Shao‚ Yi Wei Ducati is a specialized manufacturer of racing and sport motorcycles based in Italy. In this case report‚ we will analyze Ducati’s competitive position through an opportunities and threats analysis‚ Porter’s Five Forces‚ a value and cost drivers analysis‚ as well as the VRIO framework. Opportunities/Threats One of the biggest opportunities in the motorcycle industry is the growth trend of 3.3% in unit sales over the past five years‚ mostly in the United
Premium Brand Motorcycle Trademark
that they produce are motorcycles which come from the biggest and best factory in china and this factory produces motorcycles which are at the highest standard in quality and strength. The engines that power these motorcycles are a brand called Lifan and Lifan produce some of the best engines in the world such as the small Honda engines so they are at the highest quality you can get from china or any other country. SERVICES The services that (KAOS-IND) offers are motorcycle services and repairs
Premium Honda Internal combustion engine Motorcycle
Ducati Ducati is a professional motorcycle manufacturer‚ especially in producing sport motorcycles. Ducati had been transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturer by Federico Minoli. At the end of April‚ 2001‚ Ducati had gained a market share of 7% in the sport bike segment while Industry analysts agreed the company had an excellent growth potential in the following years. However‚ by ensuring the company’s profitable double-digit growth
Premium Motorcycle Marketing Consultative selling
Introduction: Harley Davidson Inc is the leading motorcycle company in the United States‚ with an approximate 46% market share. It derives its revenue from the sale of motorcycles to dealers‚ the sales of parts and Harley Davidson accessories‚ and the financing of approximately 53% of its U. S. Consumer motorcycle purchases. Harley Davidson stock sold for P12.70 per share in late March 2009‚ down from a high of $70 in October 2007. Harley Davidson like manufacturers of big-ticket items has been hurt
Premium Harley-Davidson Motorcycle
CONCLUSION 11 5. REFERENCES 13 1. INTRODUCTION 1.1. Introduction of the organization Honda Vietnam was established in 1996 and started operation after one year. Currently‚ the company has two motorcycle manufacturing factories and one car manufacturing factory. Within this report’s scope‚ Honda Vietnam‚ the motorcycle manufacturer‚ is discussed in details. The first factory was opened in 1998 and the second in 2008 in Vinh Phuc province‚ with a total capacity of 1.5 million motorbikes a year and total
Premium Motorcycle Quality control
that purpose with a brand that is recognized worldwide and for more than just motorcycles. In 1901‚ Williams S. Harley completes a blueprint drawing of an engine designed to fit into a bicycle. He was just 21 at the time. In 1904‚ William A. Davidson quits his job at the railroad and joins the Motor Company. The rest they say is pure history-American History‚ Pop Culture History and the beginning of the modern motorcycle industry. Customers for life…Harley Davidson values the deep emotional connection
Premium Harley-Davidson Motorcycle Harley Owners Group
order to get a first approach of what is the purpose of the company from their point of view. The mission talks first about dreams‚ rather than motorcycles‚ which is what the public has in mind. This mission says: "We fulfill dreams through the experience of motorcycling‚ by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." We are going to see how their promotional strategy keeps the track of their
Premium Sales Motorcycle Harley-Davidson
Harley-Davidson is a famous motorcycle manufacturer. But within high competition‚ Harley finds that it is lack of technology advantage‚ inapposite strategy for development‚ and gets more competition by analysing its capabilities and resources and its competitive environment. To solve these problems‚ Harley has to take three steps which is mention in recommendation. 2.0 Company Profile Harley-Davidson is a major US maker of motorcycles and the nation ’s #1 seller of heavyweight motorcycles. The company offers
Premium Marketing Strategic management Value chain