1. How does Harley-Davidsonbuild long term customer relationship? As a company who sold more than 900‚000 units of motorcycle‚ Harley Davidson must be made a very good relationship with its customers‚ especially the long-term customers. We all know that Harley-Davidson users are not only men‚ but also women. Even in some products‚ they make teenagers ride them too. So that‚ the company needs to keep their relationship in the right ways. In a case‚ Harley-Davidson Company builds a good relationship
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INTRODUCTION : Rinaldo Piaggio was found Piaggio Group and established in 1884 Genoa. Passed over 100 years exiting and developing‚ that was become one of the most famous group in over the world with product Piaggio Gilera ( small – wheel bike‚ motorcycle ) and Vespa ( small – wheel bike )‚ Derby ( small – wheel bike‚ big – wheel bike ) and Punch ( sma ll – wheel bike ). Beside‚ Piaggio also manufactured and supplied engine motorbike to motors enterprises in the world from engine 50cc to 1.000cc
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Product Description of the Harley-Davidson Motorcycles 22 Appendix B Retail Sales of Harley Davidson 25 Appendix C: Relevant Information used for Graph 1 and 2 26 1 Background information 1.1 History and General Facts The legend started in 1903‚ a wooden shed in Milwaukee‚ when three young men used their hands to build a motorcycle. They were inspired by the development of a motorcycle with an integrated engine. At the beginning‚ the motorcycle
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Danaher Study Questions Study questions: 1) What is your assessment of the Danaher’s diversification strategy? How does Danaher create value through diversification and mergers and acquisitions? What concerns do you have with their strategy? 3) What is your analysis of how Danaher manages diversification? 4) What is your assessment of Danaher’s approach to post merger integration? 5) What can we learn from Danaher? LVMH: Managing the Multi-Brand Conglomerate Study Questions
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Harley Davidson‚ one of the most famous companies in the production of motorcycles‚ allows us to identify the three main steps of an organizational capabilities assessment. The company interaction with customers‚ its competitive advantage and disadvantage and its organizational capabilities and competencies. Historically‚ Harley-Davidson earned brand reputation for the best motorcycle by selling highly functional motorcycles. Harley Davidson used to cater to male customers between the ages of 35
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TO IMPLEMENT A BONUS SYSTEM? 8 LIST OF REFERENCES III Appendix IV AFFIDAVIT VIII COMPANY BACKGROUND Harley Davidson was created in 1903 by William S. Harley and Arthur Davidson in Milwaukee‚ Wisconsin‚ when the first Harley-Davidson motorcycle became available to the public. Arthur’s brother’s Walter and William later joined Harley and Davidson’s efforts. Four years later‚ on September 17‚ 1907‚ Harley Davidson was incorporated and the stock was split four ways between the four founders
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. . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18 References . . . . . . . . . 19 ABSTRACT Having a Harley Davidson means more than having a simple motorcycle‚ a ride‚ it means having a group of persons sharing the same feeling and desire of power‚ the same devotion for a brand. All Harley Davidson’s customers are proud of the brand due to the quality it offers‚ the sound the motor makes and the most
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Pawan Munjal belongs to the family that has promoted India’s $ 5 billion Hero Group of Companies. He is Vice-Chairman & Managing Director of Hero Motocorp‚ a company that produces and sells motorcycles and scooters. Pawan Munjal heads a company that was set up in India three decades ago as an equal equity venture with Honda of Japan. Recently‚ Hero Motocorp became India’s first automobile company to cross cumulative production of 50 million. In 2011‚ Hero and Honda parted ways. According to Pawan
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* Strong brand name * Strong customer loyalty * Operates in 2 segments‚ Harley-Davidson motorcycles and related products‚ and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture of heavyweight motorcycles Weaknesses: * High prices * Harley-Davidson has problems in gaining more market share
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Harley-Davidson Case Analysis Harley-Davidson should tailor is product and service offerings to the 55-64 year old segment‚ and expand its Rental and Rider’s Edge programs to continue growing Market leader in motorcycles - Market leader with 50% domestic and 32% global market share in motorcycles - Stock prices CAGR since 1989: 32% - American legendary lifestyle brand - Loyal customers: 900‚000 members in Harley-Davidson Owner Group - 50% of sales to repeating customers Ageing customer base
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