THE CUSTOMER SATISFACTION SURVEY REPORT FOR TVS motors SIP project report submitted in partial fulfillment of the requirements for the PGDBM Program Submitted by‚ Anubhav Sharma ACKNOWLEDGEMENT I take this opportunity to express my sincere thanks and deep gratitude to all those who extended their whole hearted co-operation and helped me in completing this project successfully. First of all‚ I would like to thank Mr. Niraj Kulshreshtha (AGM Planning & Service) for giving me an opportunity
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MARKETING STRATEGY INTRODUCTION Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore
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are providing jobs to the local community hence a better acceptance of your product by the locals. The disadvantage is that you take the entire risk 2. In America and Japan Harley’s positioning has shifted from providing a product (motorcycles) toward providing a service (way Of Life). Will this positioning succeed in Asia‚ Africa‚ and South America? I totally believe this
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Recommendations 2004 Update References Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ WI‚ Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists rallying last summer on the shores of Lake Michigan. In 1929‚ there were 241 motorcycle manufacturers in the US. After the Depression‚ only two remained: Harley and Indian
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COMPANY DEVELOP THESE PERFUMES AND COLOGNES? MY OWN OPINION. 1. Harley Davidson: Company’s presentation As the entire world knows‚ Harley Davidson is an American manufacturer of motorcycles based in Milwaukee‚ Wisconsin. It shares the market with Japanese bikes. The company owns the half part of the motorcycles market‚ whereas the Asiatic ones own the other part. That is not negligible. It is a very old brand‚ with loyal customers‚ loving the brand: we speak about “mythology of the brand” because
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business segments are the motorcycle business‚ automobile business‚ financial services business‚ and power product and other businesses. Honda conducts its operations in Japan and worldwide‚ including North America‚ Europe and Asia. On March 22‚ 2011‚ the Company completed the selling of all stake in Hero Honda Motors Limited to Bahadur Chand Investments Private.Ltd. and Hero Investments Pvt. Ltd. In August 2012‚ the Company acquired Usha International Ltd. Motorcycle Business Honda produces a
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the places where industry trends promise to hold the greatest significance as either opportunities or threats. • Rivalry among existing firms – High. The two-wheeler industry is categorized by intense competition mainly between the three majors – Bajaj Auto‚ Hero Honda & T V S Motor Co. There are also some small players who are gaining market share such as LML & Kinetic. The industry is constantly witnessing price-cuts‚ freebies & product launches. • Threat of Substitute Product – High. The two-wheeler
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problem that most people in India drove two wheelers (76% of all vehicles sales were for motorcycles) since they were perceived as being more fuel efficient and had lower maintenance costs than cars. Also they allowed the driver to get anywhere faster than in a car due to the traffic. The first idea was to create a low cost passenger car. Targeting families that would drive their whole family in a motorcycle‚ the Tata Nano would be the car to replace such two-wheelers in an affordable way‚ making
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magazine. This is particularly important for Harley given that its customers are so varied making it hard to reach them through traditional marketing methods. HOG overcomes the wide differences in its membership by focusing on their common passion‚ motorcycle riding. While members get to meet fellow enthusiasts‚ Harley gets to keep their attention on Harley. As it cannot compete with Japanese imports on price‚ and perhaps quality‚ Harley has to focus on its brand. HOG builds brand community and dispels
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Mkhabela a black member of the H.O.G has a four years membership. • The “Black Diamonds” are worth about R180 Billion and make up 28% of the south African spending power. • Harley Davidson Johannesburg Dealership sponsored the Black Motorcycle club in the Soweto Area known as The Eagles. • Mamelodi has a Black H.O.G club called Rolling Thunder ( with 11 Members) who are heavily involved with community Projects. • S.A. black middle class is very complex to understand as they
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