MARKETING MANAGEMENT “National College Of business & Administration” Submitted to: Mr. Sajjad Hussain Submitted by: Zohaib Ahmed Chaudhry Registration #: 2131180 Project on HONDA ATLAS CARS‚ PAKSITAN LIMITED MISSION STATEMENT “We see the world not as it is‚ but as it could be.” History Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan‚ and the Atlas Group of Companies‚ Pakistan. The company was incorporated on November‚ 1992 and
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with cost and practical issues on the idea of moving into a new facility. You could try adding an addition to your current plant or build a new facility right next to the current one and get into a new field of painting such as motor vehicles and motorcycles and if that doesn’t work you always have a building as an asset or to move into to expand your current painting and powder coating productions. I believe getting into the motor vehicle and motor cycles field
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ANCILLARISATION Ancillarisation and Sub-contracting in India started simultaneously with the Govt. setting up enterprises almost in all the core sectors viz. manufacturing equipment for Defence/ Railways/ Telecommunications‚ Heavy Electricals‚ Electronic‚ Chemical‚ Fertiliser‚ Petroleum/ Petrochemicals‚ Ship & Aircraft manufacturing and various other engineering and processing industries. The large industries notably HMT and other Public Sector undertaking (PSUSs) started sub-contracting the standard
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EXAMINATION Course Title Duration Maximum marks Term & Year Managerial Communication (MC) 3 hrs. 30 I -2014‚ PGP18 (Only for Section A‚ B‚ and C) Instructions The Bajaj Chetak was a popular Indian-‐made motor scooter produced by the Bajaj Auto Company. The Chetak is named after Chetak‚ the legendary horse of Indian warrior Rana Pratap Singh. Originally based on Italian
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in terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed to many instances of marketing myopia ‚ one of the biggest being Bajaj Auto. Bajaj Auto came into existence in 1945. It started off by selling imported Vespa scooters and three wheelers in india. In 1959‚ it obtained license to manufacture two& three wheelers and went public in 1960.In 1960‚ it set up a shop to manufacture
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Bibliography: |• Official Name |Honda Motorcycle & Scooter India Pvt. Ltd. | |• Established |20th Aug‚ 1999 |
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References: Civic gives tuner plentiful paths to personalizing. (2010‚ April 22). Examiner‚ the; Washington‚ D.C.‚ 089‚ 40-42. Aaron Frank‚ (2003)‚ Honda Motorcycles‚ Motor Books International‚ page 192 Bruno Duck‚ Mitchell Neubert‚ (2008)‚ Management: Current Practices and New Directions‚ Cengage Learning‚ page 624 Honda Worldwide: Honda Motor Co.‚ Ltd... (n.d.). Honda Worldwide: Honda Motor Co.‚ Ltd... Retrieved
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initiative to determine why they were behind the nation’s leader Progressive and other insurance companies in this category. Allstate used metrics to analyze their stagnant motorcycle insurance policy underwritings against increasing national motorcycle sales. Allstate’s analysis determined that the increase in national motorcycle sales were partially due to more women and baby boomers taking up riding. This awareness metric helped marketers understand the behavior of the consumer and study why they
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{draw:frame} CASE STUDY: BAJAJ AUTO LTD. EXECUTIVE SUMMARY Bajaj Auto Limited was established in 1945‚ initially importing scooters and three wheelers from Piaggioand later becoming a powerhouse in the Indian two wheeler industry. This paper highlights the effects of the Indian government policy on foreign imports until 1991‚ BAL’s marketing or lack of it during this period and the evolution of the Indian two wheeler industry from scooters to 2 stroke and 4 stroke bikes with a strong emphasis
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BAJAJ TWO WHEELERS vehicle Engine Displacement (cc) Price in Bangalore: AVENGER 4-stroke‚ single cylinder‚ DTS-i‚ air cooled with oil-cooler 219.89 74‚000/- Boxer BM 4 stroke‚ air cooled single cylinder engine 144.8 cc 42‚000Bajaj Kawasaki Ninja Liquid-cooled‚ 4-stroke Parallel Twin Cylinder Engine 649cc 4‚57‚000 Pulsar 2204-stroke‚ DTS-i‚ air cooled‚ single cylinder 220 cc 83‚000/ Pulsar 180 4-stroke‚ DTS-i‚ air cooled‚ single cylinder 178.6 cc 66‚800/- Pulsar 150 DTS-i‚ air cooled‚ single cylinder
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