like Bajaj Auto ‚ Yezdi‚ Royal Enfield‚ though with limited production. Manufacturing was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and chetak. Dowry was bad and chetak good‚� says Rahul Bajaj‚ chairman‚ Bajaj Auto After almost decades of a monopoly for Bajaj Auto
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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Market share: hero honda = 35.60% bajaj auto = 27.50% tvs motors = 16% yamaha = 7% honda = 4% others = 9.50% PACKAGE SIZES AVAILABLE : - BAJAJ AUTO LTD IS MAINLY FAMOUS FOR ITS BRAND “ BAJAJ PULSAR “. CURRENTLY THERE ARE 5 BVARIANTS AVAILABLE IN THE MARKET WITH ENGINE CAPACITIES OF 135CC‚ 150CC‚ 180CC‚ 200CC & 220CC. MORE THAN A MILLION UNITS OF PULSAR WERE SOLD BY NOVEMBER 2005. WITH MONTHLY SALES OF MORE THAN 48‚000 UNITS IN JUNE 2009. PULSAR IS THE LEADER WITH MARKET SHARE OF
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Table of Contents 1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction‚Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players…………………………………………………………………… 17 8. Strategy for next 5 years………………………………………………………………….………….17 9. References……………………………………………………………………………………………19 1. Introduction: The Automotive industry in India is
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Memorandum To: Thomas A. Hemphill From: (Your Name) Date: Spell Out! Subject: Name of Case ___________________________________________________________________ 1. Tata Nano is neither an incremental innovation nor component or architectural innovation. This is because of brainstorming session to create functionality with different material better in order to achieve cost effectiveness objective. This is a complete rethinking process for fewer parts. Nano development is competence enhancing
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Bajaj: Riding into glory From riding the Chetak scooter to zipping past the Pulsar 220CC‚ it has been an evolution for Bajaj Auto. India’s second largest two-wheeler maker’s origin is rooted in Bachchraj Trading Corporation‚ first set up to trade in a few 2 and 3-wheelers. Founded by Jamnalal Bajaj‚ who associated closely with Mahatma Gandhi during the freedom struggle‚ the Bajajs’ have seen real growth starting from the sixties. Though Bajaj started off as dealers in imported 2 and 3-wheelers‚
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e summer training report on Comparative report on Bajaj V/s Hero Honda. OBJECTIVES:- 1. To know the market share of Bajaj ... COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO (1 ... seminarprojects.com › ... › MBA Project Ideas 2 posts - 2 authors - 3 Jul 2012 COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO ‚Ask Latest ... Please Upload A Seminar Or Project Report/Code/Material/Presentation Here .... COMPARATIVE STUDY.doc (Size: 433 KB / Downloads: 18) ... The Munjals roll their own steel‚ make
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A Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments
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Introduction: Motorcycles manufactured by India’s Bajaj Group have attained the top position in recent years in the country’s fast growing bike market beating the Hero Honda brand assembled and marketed by the state-owned Atlas Bangladesh Limited. Different brands of Bajaj have market shares of around 30 per cent‚ Hero Honda nearly 22 percent‚ Dayun brands‚ supplied by Runner Automobiles‚ 17 percent and the TVS motorbikes come to the fourth position in the market. Bajaj’s popular products are
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Competitive Position Bajaj Auto is ranked as the world’s fourth largest two and three wheelers production company. It is in two wheelers and three wheelers Indian market since 1945 and recognised brand across Asia‚ Middle Eastern countries‚ Latin America. Bajaj Auto shares 26.70% of two wheelers market in India‚ fairly behind Hero Honda Motors which has 41.35% Indian customers‚ and ahead of TVS Motor Company which holds 18.14%. But when it comes to three wheelers vehicles‚ Bajaj Auto clearly control
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