Introduction OF Company Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj in Rajasthan in the 1930s. Bajaj Auto makers and exports automobiles‚ Scooters‚ motorcycles and the auto rickshaw. The Bajaj Group can into existence during the turmoil and the heady euphoria of India’s freedom struggle. Jamanlal Bajaj‚ founder of the Bajaj Group‚ was a confidante and disciple of Mahatma Gandhi‚ and was deeply involved in the effort for freedom. The integrity‚ dedication‚ resourcefulness
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon‚ particular importance was placed on psychographic characteristics of personality‚ lifestyle and motives (Elliot‚ Ferrell‚ Paladino‚ Pride‚ Rundle-‐ Thiele‚ & Waller 2006‚ p. 120). A behavioural analysis was also conducted. Brief
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Bajaj Auto Limited Vision & Mission Bajaj doesn’t have a straight vision or mission statement. They define it in terms of brand identity‚ brand essence (derived from mission) and brand values. Bajaj’s Brand Identity Bajaj’s Brand is the visual expression of its thoughts and actions. It conveys to everyone Bajaj’s intention to constantly inspire confidence. Customers are the primary audience for Bajaj’s brand. Indeed‚ our Brand Identity is shaped as much by their belief in Bajaj as
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BAJAJ VS LML A Comparative Analysis In today’s world the two wheeler segment is a very competitive industry and there is a very stiff competition among the various companies. There have been many two wheeler companies in India present in the market since a long time‚ some have been able to transform itself and cope with the modern market and some have faded away into the past. Companies like Hero Honda‚ Bajaj and TVS have transformed themselves into major giants‚ while companies like LML and
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6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour dispute affecting production 8 3.3 Bajaj Auto Limited: Opportunities 9 3.3.1 Growing two wheeler market in India 9 3.3.2 Launch of new vehicles expands the company’s product portfolio 9 3.4 Bajaj Auto Limited:
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ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA Submitted for the partial fulfillment of the degree of master of business administration (2007-2009) [pic] Vs [pic] INDEX Sr No. Particulars Page no DECLARATION The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of
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INTRODUCTION Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation‚ implementation‚ monitoring and adjustment. Competitor analysis
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A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of
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127 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj (Executive Director upto 31 March 2012; Non-Executive Director from 1 April 2012) Kantikumar R Podar Shekhar Bajaj D J Balaji Rao D S Mehta J N Godrej S H Khan Ms Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Management Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director (upto 31 March
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