Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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SYNOPSIS “MARKET RESEARCH AND ANALYSIS OF BAJAJ PULSAR 150” LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED TO: Ms Sikha Singh SUBMITTED BY: SECTION- C GROUP-7 SURYADEEP JAIN -158 ADITYA GOEL- 161 SAYAK RAY-159
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of motorcycles (both domestic and exports) in 2008-09 has been lower than what it was in 2006-07‚ before the slowdown hit this sector. ABOUT BAJAJ:- The group comprises of 34 companies and was founded in the year 1926. The group’s flagship company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America‚ Africa‚ Middle East‚ South and South East Asia. Founded in 1926‚ at the height
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar...............
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KHANDELWAL COLLEGE OF MANAGEMENT STUDIES A MARKET SURVEY REPORT On SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF BUSINESS ADMINISTRATION. SUBMITTED BY UNDER GUIDANCE CERTIFICATE Date……………… ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who‚ directly
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Bajaj bikes under 60‚000 Bikes are now an inevitable part of our life. It is one of the easiest modes of transport. And to our favor there are many more companies for us. It gives us a good choice to choose for the best of the model. Nowadays the market is facing the bottlenecks with the emerging trends of the new wheels on roads. The reason behind this backdrop of down in the market can be attributed to the EVs and the other new fields. Apart from all this‚ the investors are quite much interested
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Overview : Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY Company History : Company History Bajaj History : Bajaj History On November 29‚ 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers
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and two kids on Bajaj Scooter. It truly was their own Bajaj. The Chetak from Bajaj was reliable performance wise‚ efficiency wise and it became part of nearly every home in the cities of India. A fast forward and today the once irreplaceable Bajaj Scooters are nowhere to be seen. The market has shifted from scooters to sporty bikes with greater fuel efficiency and performance. There is one thing that still remains as part of the roads‚ a Bajaj two-wheeler. In place of the robust Bajaj Chetak is now
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