2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption
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market share (Omar et. al 2009).As the expansion of the new product’s brand‚ the new form of marketing is emerging. Customer’s standard of demands to the products and service also increase to higher levels. The traditional strategy of selling and sales management of many companies faces increasing challenge to meet the high demand customers‚ therefore‚ cannot continue the success. The Coca-Cola Company‚ although with a long history company‚ can still occupy the first position in the soft drink companies
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How to bake a cake??? Store cakes are not as good as homemade cakes. The process of making cakes is very simple. The cook will need to know three things. The ingredients‚ the blending process and the time it takes to be fully baked. The ingredients can vary between the different types of cakes and the slight change in the quantity of each ingredient can affect the taste of the cake. www.wikihow.com/Bake-a-Cake stated that the ingredients are "3/4 cup of butter. 3/4 cup of cocoa powder‚ 3/4 cup
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DIGITALIZED POINT OF SALE SYSTEM (DPOSS) Of Cake-O-Holic Cake Shop In partial fulfilment of the Requirements for SAD D’ARC By: Dean Julian Bleza Clint Louise Reyes Arianne Ruizo Froiland Sta. Theresa © 2012 CHAPTER I THE PROBLEM AND ITS BACKGROUD 1.1 Introduction Most companies nowadays use computers in transacting with their clients. Companies are now making their systems computerized because using a computerized system will help the company minimize the time and efforts consumed
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However‚ sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a wide variety of technical promotional tools of short term incentives designed to stimulate a target market response. In other words‚ sales promotion
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CHAPTER I PROBLEM AND ITS BACKGROUND A. Introduction We are all familiar with what a computer is in a specific‚ contemporary sense. Personal computers (PCs) are found in most aspects of daily life‚ and for some it is hard to even imagine a world without them. But the term means more than simply the Macs and PCs we are familiar with. A computer is‚ at its most basic‚ a machine which can take instructions‚ and perform computations based on those instructions. It is the ability to take instructions
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Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product
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Alliance Supermarket & Point-of-Sale (POS) Systems Pete Garcia BUS644: Operations Management November 02‚ 2014 Dr.: Gail Hoskyns-Long Ashford University Alliance Supermarket & Point-of-Sale (POS) Systems Introduction A universal product code (UPC) can be easily read by a laser system scanner‚ which then can be forecasted as a product as a point-of-sale (POS)‚ thus then allowing for a better account of the businesses inventory. In this case‚ Alliance Supermarket using both
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Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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