(BAM). Loctite manufactures high quality equipment and adhesives and the BAM would dilute this quality. Consumers are willing to pay a premium price for Loctite’s products because they know they are getting a high quality product. The BAM could damage the company’s image because it is priced well below the company’s normal pricing at $175. This could corrode customers’ relationships with all of Loctite’s products‚ especially their SuperBonder adhesive which would share the Loctite name and a similar brand
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Corrugating Starch Adhesives Manual Corn Products International‚ Inc. Quality Policy on Products‚ Services and Customer Relations It is the policy of Corn Products International‚ Inc.‚ to provide products that not only meet applicable government quality and safety standards‚ but also seek to meet evolving customer expectations for quality‚ value and service; and to assure the accuracy and propriety of all labeling‚ advertising‚ and other representations we make concerning our products and services
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Corporation mission is to become a premier worldwide marketer of instant adhesives for industrial. BAM should be introduced as a complementary product with the SuperBonder Cyanoacrylate (CA) instant adhesives. It is suggested to concern on the market for electrical and electronic equipments‚ Furniture and Chemicals‚ petroleum products (Exhibit 1). Moreover‚ as competitors are selling only the equipment at $483 per unit and not selling adhesives‚ we suggested having distributor to distribute our BAM in price
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discontinue the product altogether and focus just on adhesives. There are several issues currently faced‚ and these issues must be addressed in order to successfully build out the “lean thinking” initiative and improve the overall success and growth of the business. As outlined above‚ Loctite prides itself on consistently providing high quality products and service to its customers. Because of their high level of customization of the adhesives‚ the equipment serves an enhanced benefit in the support
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dispenser for instant adhesives‚ anaerobic‚ or both? At the initial launch of the product BAM should focus more on anaerobic market as this market is the one that caters to the industrial users. Only 30% of the users are industrial users in the instant adhesives market and the product features and the cost of the product will suggest to the consumer that BAM is for industrial users and not for the occasional consumers. However‚ the industrial users of instant adhesives market are growing in
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awareness‚ educating non-current users of the advantages of CA adhesives (SuperBond) and the advantages of dispensing equipment. The plan will utilize direct mail and media that will be reinforced by future SuperBonder advertising. Company Analysis Loctite Corporation is a market leader in development and marketing of adhesives and sealants with a clearly stated objective to become a premier worldwide marketer of instant adhesives for industrial use by 1985. To reach this objective Loctite uses
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CUSTOMER SEGEMENTS/TARGET AUDIENCE Since entering the market in 2005‚ Dr.Scholls® insoles For HerTM was created to ease the discomfort many women experience from their shoes‚ specifically high heels. The product was originally intended to focus on older women who suffered from foot problems. Only recently has the For HerTM line been shifted to attract the younger demographics (ages 18-50). The types of women who will purchase products from the Dr. Scholl’s® For HerTM line tend to be women who are
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to them right from the beginning! From its earliest days‚ Post-it brand adhesive had to be one of the most neglected product notions in 3M history. The company had ignored it before it was a notepad‚ when the product-to-be was just an adhesive that didn’t adhere very well. The first product to reach the marketplace was a sticky bulletin board whose sales were less than exciting to a company like 3M. But why was this adhesive still around? For five years‚ beginning before 1970‚ this odd material kept
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Executive Summary Loctite Corporation should introduce the new adhesive system Bond – A – Matic 2000 (BAM) as complementary product to the SuperBonder adhesive line. The target customers are plant managers in companies using more than 1 lbs. of instant adhesive per year. Loctite should employ a direct mailing campaign for BAM’s marketing efforts. The new adhesive system will support the company’s strategies to capture 35% of the CA market with the SuperBonder line. Customer Analysis 1. Market
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users of the advantages of CA adhesives (Super Bond) as well as the advantages of dispensing equipment‚ and to increase awareness of the BAM among current users. The plan will utilize direct mail that will be reinforced by future Super Bonder advertising. The BAM should not be considered as a stand alone product but as a complementary product to Super Bond adhesives. The focus of the plan is to use the BAM as a method of introducing new users to instant adhesives and to react to the expressed
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