Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
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INTRODUCTION 1.0 BACKGROUND OF THE REPORT: The name of the topic is “Marketing of Pharmaceuticals product: A study on Beximco Pharmaceuticals Limited.” Medicine is directly related to human life and therefore‚ its manufacturers have immense social responsibility of providing safe and effective medicine‚ demanding uncompromising efforts‚ at all levels of its activities. Beximco pharmaceuticals Ltd the leading health care company in Bangladesh has been making every effort to ensure the effectiveness
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The Organization Profile: 1.1 Historical Perspective Dhaka Bank Limited is the leading Private Sector Bank in Bangladesh offering full range of Personal‚ Corporate‚ International Trade‚ Foreign Exchange‚ Lease Finance and Capital Market Services. Dhaka Bank Limited is the preferred choice in Banking for Friendly and Personalized Services‚ cutting edge Technology‚ tailored solutions for Business needs‚ Global reach in Trade and Commerce and high yield on Investments‚ assuring Excellence in Banking
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Proposal for the student internship affiliation report Fall semester 2012-2013 Title of the report: Sales and Marketing practices of Mousumi Industries Ltd. Rationale for selecting the report: Throughout my internship period‚ I was assigned to the sales department specifically to observe‚ understand and learn the operational level marketing that is practiced by the sales officers of Cute Cosmetics Ltd. It is very essential for each and every individual to go through this process‚ to understand
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Introduction Unemployment means the state of being without any work both for educated and uneducated person for earning one’s livelihood. Our focus is only the educated unemployment person in Bangladesh. It is a great concern in Bangladesh. Every year hundreds of thousands student are coming out from college and university. At present the toughest task for any young educated man is to manage a job. An educated person has to run year after year from office to office to find out a job. Hundreds of
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University of Phoenix Material Outreach Plan In this assignment‚ your Learning Team will compile information for three Outreach Plans‚ each specific to a different special population. The Outreach Plan should provide information to human services workers to assist when working with members of that special population in the community. The information can be presented as a paper or as a Microsoft® PowerPoint® presentation. Select and complete one of the following assignments: Option
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Procrastination maybe a good thing Procrastination among college students is a common phenomenon. In this paper‚ I will talk about how procrastination maybe a good thing for students by explain in two aspects. First‚ I will apply this phenomenon of putting off review before exam to the difference of short-term memory and long-term memory. Then I will explain how frontal lobe among other lobes contributes to the decision of procrastination. I am a lot worse than I was at procrastinating last year
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NO | PARTICULAR | PAGE NO | | | | | | | 1 | INTRODUCTION | 4 | | * INTRODUCTION TO INDIA INFOLINE | 4 | | * VISION | 5 | | * MISSION | 5 | | * HISTORY OF INDAIINFOLINE | 6-7 | | * MILESTONES ACHIVED | 8-9 | | * MARKET SHARE OF COMPANY | 9-10 | | * CHALLENGE FACED BY INDIAINFOLINE | 11 | | * MARKETING STRATGY OF INDIAINFOLINE | 12 | | | | 2 | OBJECTIVE OF THE PROJECT WORK | 13 | | * MAIN OBJECTIVE | 14 | | * OTHER
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IX INTRODUCTION Introduction IX.01 Background (THE INTERNSHIP) We the students of Masters of Business Administration (M.B.A) study the subject ’s related to business including Accounting‚ Management‚ Finance‚ Marketing‚ Mathematics‚ Social and cultural status and little about science and technology. The schools of business at home and abroad try to familiarize each student as they move comfortably in the business environment. But only the theoretical
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Say ‘Yes’ To No Pay Internship: Rhetorical Strategies in Halperin’s “ No Pay? Many interns say‚ ‘No problem’ ” Internship gives a chance to experience a real life-working environment‚ which will prepare students for their future career path‚ these experiences are worth much more even though without the pay. According to‚ the author Jennifer Halperin‚ wrote “ No Pay? Many interns say‚ ‘No problem’‚ ” published in 2010 in the Aol News‚ and she mentioned that unpaid internship did not discourage students
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