12/17/2010 MSc OR/BAC | Courier Services | Managing Business Operations | SERVICE OPERATIONS MANAGEMENT - group 5 | Contents Service Definition 2 Intangibility 2 Heterogeneity 2 Inseparability 2 Perishability 2 Service Classification 3 The Volume Measure (Silvestro) 3 Other Service Classification Models 4 Service Design 5 What is the philosophy behind the service design? 5 What to deliver to courier service customers? 6 How to deliver? 7 The blueprint diagram 7 Customer actions
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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A SUMMER TRAINING REPORT ON EMPLOYEE JOB SATISFICATION AT DAINIK BHASKAR AND DAINIK JAGRAN SUBMITTED TO PUNJAB TECHNICAL UNVERSITY JALANDHAR In partial fulfillment of requirement for the award of degree Of MASTER OF BUSINESS ADMINSTRATION (MBA) Supervised by Submitted by Ms GAGANDEEP KAUR BAVNEET SANDHU ASSISTANT PROFESSOR MBA 4RD SEM 1273393 GLOBAL INSTITUE OF MANAGEMENT AND EMERGING TECHNOLOGIES AMRITSAR SESSION
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THE CONCEPT OF CARE AND THE NURSING METAPARADIGM Caring is a core element in nursing even yet it remains elusive to the entire nursing metaparadigm. All nurses as required by their profession must be caring. For it is through caring that nursing derives its uniqueness and contributes significantly to health care (Thorne‚ Canam‚ Dahinten‚ Hall‚ Henderson‚ and Kirkham‚ 2002). This is not only the patient as an individual but the family and community as well. Further as the nursing profession continues
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make decisions
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PRODUCTIVITY CONCEPTS AND MEASURES Productivity is an overall measure of the ability to produce a good or service. More specifically‚ productivity is the measure of how specified resources are managed to accomplish timely objectives as stated in terms of quantity and quality. Productivity may also be defined as an index that measures output (goods and services) relative to the input (labor‚ materials‚ energy‚ etc.‚ used to produce the output). As such‚ it can be expressed as: Hence‚ there
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Concept development [pic] Name: Adinda Mac-Nack Student number: 523062 Class: C1A Introduction The contents of this portfolio shows the process of the different concepts‚ that I came up with throughout the third period The Campaign. When developing these I started out by coming up with a general idea of what I wanted my product are service to do‚ from that point I moved onto going into specifics such as target groups‚ competitors analysis‚ visuals that inspired
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1.How does the Government improve the operation of the market systems?: (a) by providing an appropriate legal and social framework and (b) by acting to maintain competition. 2.Refer to the diagram regarding equilibrium price and quantity. The equilibrium price and quantity in this market will be: $1.00 and 200 3.Basic determinants of demand are:: 1. consumers’ tastes (preferences)‚ 2. the number of buyers in the market; 3. consumers’ incomes‚ 4. the prices of related goods‚ 5. consumer expectations
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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