13/00560 UNIT: MARKETING MANAGEMENT ASSIGNMENT 1 DUE DATE: FEBRUARY 11TH‚ 2013 TRIMESTER 1 YEAR 1 Question: Explain the marketing concept and its importance to an organization making particular reference to developing relationships with customers. Use an organization familiar to you for illustration. The Marketing concept is concerned with first identifying the consumer needs and then making products that give maximum customer satisfaction. According to Jobber David (Principles
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Concepts of Entrepreneurship Measured Risk Entrepreneurs are risk takers‚ staking money‚ time‚ and personal reputations to manifest their visions. But‚ like heros‚ entrepreneurs are rarely reckless. Rather‚ successful entrepreneurs take measured risks‚ weighing the stakes and the potential consequences‚ and then stepping into unknown territory to generate results. As risk takers‚ successful entrepreneurs understand that failure can be a vital part of success‚ and that learning from mistakes can be
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Concept Fan Apart from the cost savings‚ outsourcing is seen as a strategic move that can allow businesses to gain a competitive advantage.It certainly has opened up opportunities for organizations to utilize skill sets and expertise that they normally would not be able to access without large investments. Lower costs are perhaps the prime benefit of offshore outsourcing. You can get work done at a fraction of the cost that you would have to spend locally‚ while getting better quality as well
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The Concept of Immigration: Just Move Geographically or More Than It? About 30 years ago from now‚ when my grandfather made a decision to migrate to France‚ due to some economic‚ sociocultural and domestic problems which he faced‚ this decision and its possible results seemed individualistic and unique to my grandfather at first glance. However‚ having such individualistic perspective on the concept of migration true or acceptable? In this case‚ when the concept of migration is analysed
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Marketing Concepts In your own words‚ define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept Definition Example Need what a person is thinking and feeling and what motivates them to satisfy that need. A person can be satisfied by wearing a fashionable coat‚ which meets their needs and wants of looking great and staying warm. Benefit motivating a consumer to buy a product that satisfies them in more than one way. A
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Concept of Inclusion Sylvia Leggett ESC: 315 Survey of Exceptional Students Instructor: Karree Fah September 26‚ 2011 In order to be effective utilizing inclusion we must have an idea of what that concept implies. Inclusion has been called many things down through the years in the educational realm. It has gone from being called the least restrictive environment to mainstreaming‚ to integration and now inclusion. Inclusion “is used to refer to the commitment to educate each child‚ to the
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1.) In my opinion‚ scripted service speech and behavior are best described by the scientific management approach. The scientific method recommends studying and testing different work techniques to recognize the best‚ most efficient ways to complete a job. The four principles on which scientific management is based on are listed below a. Study each element of work to determine the “one best way” to do it. b. Scientifically select‚ train‚ teach and develop workers to reach their full
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Sipani Kartik Pradeep Anand Agarwal The Marketing Concept The "marketing concept" is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs‚ better than the competition. Today most firms have adopted the marketing concept‚ but this has not always been the case. Apple Company has applied marketing concept into their business. As we know‚ the marketing concept means determining the needs and wants of target markets
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CRITIQUE THE BUSINESS CONCEPTS‚ AND MAKE SUGGESTION IMPROVEMENT 1. The Company Goal Are To Provide A High Quality Dry Cleaning Service That Is Both Reliable And Convenient. Cities targeted are those surrounded by the suburbs where people commute via mass transit. With the ease in which customers will drop-off and pick-up dry cleaning they will be placed at the site where passengers meet their train or bus into the city (i.e.‚ park-and-ride locations and commuter train station). Due to only a few
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Concepts of Leadership | | Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Program directors and managers can use this resource to inspire staff to higher levels of teamwork. This article defines concepts of leadership in terms of what a leader must be‚ know‚ and do. Reprinted with permission from Donald Clark. | Good leaders are made not born. If you have the desire and
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