MACARON _ _ _ _ _ _ _ _OO0OO_ _ _ _ _ _ _ _ _ COLOR UP your life Lecturer: CRAIG BROGAN MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI CONTENT Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6 Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21 Budget
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A lot of people get the wrong impression about macarons and avoid making them because they’re supposedly the most difficult thing in the world to make. Truly‚ they’re not difficult at all. What is difficult is mastering them. For some reason people mistakenly think if something can’t be mastered on the first try‚ it’s too hard to fool with. But there’s no reason to master macarons on the first try. Unless you just burn the crap out of them‚ they’re going to taste phenomenal regardless of their
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French Macaron Recipe Ingredients 4 large egg whites (or 5 small – 140g) 1/3 cup caster sugar (70g) 1 1/2 cups icing sugar (230g) 1 cup almond meal (120g) 2g salt (tiny pinch) gel food colouring (optional) (note cup measurements are metric cups where 1 cup=250ml in the USA some cups use customary units and 1 cup = 236ml if that is the case use scales to measure the weight). Macaron Recipe Directions Preheat the oven to 150 degrees C Place egg whites and cater sugar in a bowl and mix with
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Table of Contents Executive Summary 2 Industry Environment 3 Competitive Analysis 3 Porter Five Forces Analysis 3 SWOT Analysis 4 Business Description 5 Mission and Vision 5 Products and Services Definition 5 Describe in Niche Market 6 Market Place 6 Analysis of Potential Customers 6 Target Customer Analysis 7 Competitor Analysis 8 Sales & Marketing 9 Estimate Budget 9 Marketing Mix 10 Product Life Cycle 18 Management 18 Financial information 19 Assess
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EXECUTIVE SUMMARY Introduction Today’s bakeries are profit oriented. Bakery’ continuous effort to maximize their profit encourages them to increase their sells and marketing service. Bakery tries to attract those potential customers commenting on to its philosophy in serving its clients through helping through enriched products and managerial services and other additional facilities Objectives Broad Objective: To make
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Pre-Feasibility Study BAKERY AND CONFECTIONERY Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel (042)111 111 456‚ Fax: 36304926-7 helpdesk@smeda.org.pk P P REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE PUNJAB SINDH KHYBER PAKTUNKHWA BALOCHISTAN 8th Floor LDA Plaza‚ Egerton Road‚ Lahore. Tel: (042) 111 111 456‚ Fax: (042) 36370474 helpdesk
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Brittany Newsome 942416017 Sundown Bakery In the Sundown Bakery scenario‚ the business started as a small operation‚ but as it expanded it led to changes in the way it was run. The family feeling‚ and closeness that was once strong was less noticeable. The new employees did not even know Bruce and Carol‚ the owners‚ and the old employees did not like receiving orders from corporate management. There was no longer any face-to-face communication. As a result‚ there was less give-and-take
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Laurentian Bakeries Case Study Cases in Financial Management Case Synopsis Founded in 1984 Laurentian Bakeries Inc. operates in the industry of manufacturing a vast variety of frozen baked products within their three operating plants in Montreal‚ Winnipeg and Toronto. The operating plants produce items such as frozen pizza in Winnipeg‚ MB‚ pies in Montreal‚ QC and Cakes in Toronto‚ ON- with each representing 30%‚ 30% and 40% of the total revenue stream respectively. The buyers for this company
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Super Bakery Costing Methods Learning Team D Acc 561 Super Bakery Costing Methods Super Bakery is a virtual company‚ in this company many things go on‚ but it only deals with the core functions of the industry when the other portions of the company are contracted out. Since the bakery is a leader when it comes to the institutional baked goods market‚ the business may have ongoing concerns maintaining the quality of its goods and services. The Super Bakery management department agree
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References: * Foodstreet.com.my (2000) BreadTalk: boutique bakery‚ bread specialty confectionery chains (halal) - FoodStreet.com.my. [online] Available at: http://www.foodstreet.com.my/food-street/opage.s?outlet=BreadTalk [Accessed: 7 Mar 2013]. * Harvard Business Review (2008) The Five Competitive Forces That
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