Assignment & Case overview: Assignment # 2 (60 points: 10 per question‚ 20 points for question 1 and 2) For the company/brand you selected in last week’s Assignment 1‚ answer the following questions (if it’s hard to think of business clients then assume the company has a business client or ask your lecturer for advice): 1) Map out the buying behaviour of the company’s or brand’s customers. In doing so please consult chapter 5 of Kotler and evaluate the following aspects (20 points): - which personal
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7—8 Business Start—up and Operation: p.8—14 Future Growth: p.14—15 Invest Recommendation: p.15—16 Why we choose Bank of China to get our initial fund? p.16 References: p.17 This report is a comprehensive plan to open a Zara clothing in Suzhou‚ China Introduction to Zara Zara was founded by Amancio Ortega in 1963. The business began as a small outfit producing lingerie items. The first Zara retail store opened in 1975‚ and was known for selling low-priced imitations
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Witherspoon and Naomi Watts wore his things at the 2013 Golden Globe Awards. Sofia Vergara also wore his clothing at the 2014 Golden Globe Awards. Uma Thurman at the Red Carpet Event. Anna Chlumsky at the 2014 Emmys Awards and Rita Ora at the 2014 AMA Awards. Even last year Delta Air Lines uniforms were designed by Zac Posen. Those events are very popular and just that they wore one of his clothing shows how good he is. 5 years ago on December 18 Posen was an official judge on Project Runway season
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For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters‚ magazine adverts and give-aways. I thought that just creating a normal women’s clothing range would be too easy‚ so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their
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therefore‚ many people in the ‘90s began shopping at Wal-Mart and K-Mart to buy their clothes rather than an expensive store like the GAP. Although the clothing was cheaper‚ the style was idolized. One could take a plain turtle neck‚ tuck it into a pair of high waisted jeans‚ and dress it up with a colorful‚ geometric‚ jacket. Each article of clothing was inexpensive and did not meet the standard of formally dressed. However‚ it did make a fashion statement for most. Some people in the ‘90s had the
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This is an everlasting debate that whether school uniforms should be worn or casual clothing is as good. And like most of the popular debate in the world it has no concrete answer‚ it totally depends on a person’s beliefs actually. For some it is a benefit for others a disadvantage. I believe public schools should require students to wear uniforms. First wearing school uniforms promotes good discipline. Second it reduces distractions. Thirdly it is a far less expensive to buy school uniforms than
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trend lead to moderate to high strength of force. Buyer and supplier power: Large numbers of customers provide high strength of power‚ and the high volumes of suppliers also provide low strength of force. Competition from substitutes: Generic clothing is easily accessible lead to moderate to low strength of force. Key factors analysis: Lululemon’s success is significantly contributed by grass-rooting marketing strategy. They have ambassadors to represent health lifestyle‚ and they constantly
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fabric that a pair jeans do‚ one could rationally assume the price would reflect this. Seeing as this is clearly not the case‚ why exactly is it that designer denim shorts are so expensive? Many apparently ’obvious’ reasons as to why designer clothing is more expensive than the alternative generic brands initially come to mind. Often‚ I have heard: “designer clothes are equal to prestige and exclusivity”‚ “they provide a better fit”‚ “the quality of the materials is higher”‚ “remember that much
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original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners‚ farmers‚ and cowboys‚ but also for movie stars‚ executives‚ women‚ children‚ and teenagers from all over the world. Throughout its history‚ however‚ the company has researched and developed a number of other products. The company now markets a wide range of clothing and accessories‚ all under the brand name Levi’s. Many new Levi products have been launched over the years
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Fibres and Fabircs - Vanda Rulewaska Term 1 assignment INTRODUCTION TO FIBRES AND FABIRCS CONTENTS 1.0 INTRODUCTION 2.0 TREND - ZARA‚ Dolce&Gabbana 3.0 FABRIC AND CARE ANALYSIS : POLYESTER‚ SILK‚ COTTON 4.0 GARMENT COMPARE : NON-WOVEN‚ WOVEN‚ KNITTED FABRIES 5.0 APPENDIX I - MOOD BOARD : FUR SEASON IN WILD WORLD 6.0 CONCLUSION 7.0 BIBLOGRAPHY 1.0 INTRODUCTION Textile fiber‚ a unit in which many complicated textile
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