Kyle Broderick October 18‚ 2014 Marketing 420 McDonalds Twitter Campaign: Hype vs. Reality Case Analysis 1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers‚ and help them develop a brand perception. Companies can use it to hit a wide audience‚ and show them about a new product‚ or deal going on
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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being applied at McDonald’s? The 4 process strategies are: Process focus Repetitive focus Product focus Mass customization The process strategy being applied at McDonalds is a REPETITIVE FOCUS‚ although some argue that they also implement mass customization too. With over 95 billion customers served‚ McDonalds was focused in repetition with its facilities often organized by assembly or production lines; characterized by modules for many output options and fast service. It is more structured
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years the company has faced quite a few changes with changing CEO’s three times in one year. As of September 30‚ 2012‚ McDonald’s has 34‚010 restaurants in 119 countries. Due to increased competition‚ a failing economy‚ and a changing environment McDonalds reported a loss in sales. How can McDonald’s adapt to changing market conditions to sustain the growth it once experienced? Michael Porter developed the five forces model for formulating organizational strategy that is applicable across a wide
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McDonald’s: Polishing the Golden Arches Generic & Functional Strategies Overall‚ McDonald’s tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald’s correlate with this strategy of low cost. McDonald’s management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes
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http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/conclusion.html#axzz2RGLFIOpv Mcdonalds * The world’s largest chain of hamburger fast food restaurants * McDonald’s restaurants are found in 119 countries and territories around the world and serve 68 million customers each day making it the number one quick-service restaurant in the world. * McDonald’s operates over 34‚000 restaurants worldwide‚ employing more than 1.7 million people. The
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McDonalds INTERNAL ANALYSIS8 The internal analysis of the firm describes the strengths and weaknesses the firm brings to its competitive environment. What resources or capabilities can a firm leverage against its competitors and/or to tap new markets? What weaknesses we might see that will handicap the firm in the future? You should perform the internal analysis using the value chain approach that we will discuss in class (see description below‚ as well). This approach consists of breaking the firm
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Don’t Judge a Student by a Test Score Introduction Students sit in humid‚ cramped classrooms‚ wrack their brains for answers‚ and complete sections of a test in the allotted amount of time for one thing that will define them: a number score. In 2001‚ Congress passed the No Child Left Behind Act (NCLB) that requires schools to administer standardized tests to students in order to determine if the school is meeting state education standards (Rettner‚ 2011). However‚ these standardized tests
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“Can Altman Z-score Models Predict Business Failures in Greece?” Nikolaos Gerantonis Department of Management and Business Administration University of Piraeus‚ 4 Ag. Marinas Str‚ Greece Konstantinos Vergos PhD‚ Director of Research Department‚ Cyclos Securities S.A 39 Panepistimiou Str‚10564‚ Athens‚ Greece Apostolos G. Christopoulos Corresponding Author University of Athens‚ Department of Economics 5 Stadiou Str‚ Athens 105 62‚ Greece E-mail: axristop@econ.uoa.gr Abstract This paper
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Consumer’s Interest Rate for a Credit Card Debt Should Not Be Based on Their Credit Score This topic can be agreed with and disagreed with. This conclusion is based on if you have applied for a credit card and you have been denied because you have had a credit card resent on your credit card than you interest rate should be high. The reason your interest rate should be high is because the credit card company is taking a chance on giving you there credit card. With you having to pay such a high
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