Indian market Industry trends: Overall McDonald’s marketing mix Product Life Cycle Comparison of McDonald’s with its rivals McDonald’s India in 2010 Market Orientation McDonald’s Indian future References Title: McDonald was founded by Raymond Kroc in 1954. Today McDonald is the world’s leading food service retailer with more than 31000 restaurants in 119 countries serving more than 50 million customers each day. McDonald’s In India: McDonald’s‚ the ninth valuable brand in the world has
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ASSEMBLE MADE FOR YOU Inspecting assembled products for appearance and taste : * For hot products‚ make sure they have been in the Heated Landing Zone(HLZ) for 1 minutes. * Unwrap or open the product’s wrap‚ check to see if the product has the following characteristics : -products look appetizing. - it is neatly and correctly dressed‚ with tender loving care. - it is not crushed or abused. -it does not have condiments on wrap‚ box or bowl. Inspecting assembled products for temperature
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BALANCE OF PAYMENT (BOP) Introduction: Balance of payments (BOP) is a record of economic transitions between the residents of one country and the rest of the world during one year. The balance of payment like all balance sheets must balance. The items‚ which lead to‚ an inflow of foreign earnings are placed on the credit side of the balance sheet‚ whereas the items‚ which give‚ rise to an outflow of foreign currency are placed on the debit side. Definition: “Balance of payment is a systematic
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How many hours per day do you play computer games? ___1-3 hours ___4-6 hours ___7-9 hours ___10-12 hours ___ beyond 12 hours Where do you go home during school days? __ at home with parents/guardian __ bording house What is you grade point average last semester? ___ For each statement below‚ please check the number which best reflects your behavior on your studies and relationship with your family in relation with your engagement with computer gaming. 1 – Never true 2
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Example Company Balance Sheet December 31‚ 2011 ASSETS LIABILITIES Current Assets Current Liabilities Cash $ 2‚100 Notes Payable $ 5‚000 Petty Cash 100 Accounts Payable 35‚900 Temporary Investments 10‚000 Wages Payable 8‚500 Accounts Receivable - net 40‚500 Interest Payable 2‚900 Inventory 31‚000 Taxes Payable 6‚100 Supplies 3‚800 Warranty Liability 1‚100 Prepaid Insurance 1‚500 Unearned Revenues 1‚500 Total Current
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McDonalds: Brazil and China Introduction In 1940‚ Dick and Mac McDonald open a Bar-B-Q drive in restaurant in San Bernardino‚ California. In1948‚ they close down to change what they sold. They now sold 9 items: 15¢ hamburgers‚ cheeseburgers‚ potato chips‚ coffee‚ milk‚ soft drinks‚ and a slice of pie. In 1949‚ their world famous fries replace potato chips. As stated on McDonald’s website in 1954‚ Ray Kroc sells the brothers multi-mixers‚ becomes their franchising agent‚ and in
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MARKTING MANAGEMENT GROUP COURSE WORK Contents: SectionⅠ Outline question-----------------------------------------------3 - 6 SectionⅡ S.H.E Chocolates Shop-------------------------------------7- 26 Section Ⅲ Contribution of group member-------------------------------27 Section Ⅳ Completed questionnaires------------------------------------28 Course
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Balance of Payments Definition: BOP is a record of economic transaction between the residence of the country and the rest of the world during the period of one year. Balance of Trade Definition: BOT is the difference between the various export and import of visible goods of a country during a time. If the value of visible export exceed than the value of visible import than the balance of trade is said to be in favor. OR “The value of goods and services bought and sold in the world market.”
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Profit – Residual value gained from business operations after cutting out expenses such as stock cost etc. Customer Satisfaction – Providing service to customers to their satisfaction level such as hygienically clean place or high quality food. S M A R T Before a business can set objectives it is important that they follow the SMART criteria. • Specific – Detailed and Exact • Measurable – Targets should be measurable • Achievable – Something that can be achieved • Realistic – Targets must
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perception. It may also give brand name to your product which will help you to run your business in new markets smooth and efficient manner. First of all the main purpose of your marketing strategy should be to identify the weather the target customer¶s are satisfied with your product and services of your business. Once you have created and implemented your strategy‚ try to identify the feed from you customer and if any changes or improvement is required apply it for the maximum satisfaction of customers
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