established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes ’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO‚ turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur
Premium Supply chain management Airline Management
AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
Premium Kuala Lumpur International Airport
The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company‚ but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting‚ fun-filled yet lucrative. In fact‚ they are merely two prestigious airlines in Malaysia‚ namely Air Asia and Malaysian Airlines ( MAS ). So which one will be a better choice to work for
Premium Airline Malaysia Airlines Northwest Airlines
Corporate Profile Air Asia X Berhad is a leading long-haul‚ low-cost airline‚ operating primarily in the Asia Pacific region. Based upon our breakthrough business model‚ we believe that we have the lowest unit cost base of any long-haul airline in the world‚ with Cost per Available-Seat Kilometer (CASK) of US¢3.51 and CASK (excluding fuel) of US¢2.40 for the year ended 2015. This enables us to offer fares that are targeted‚ on average‚ to be 30% to 50% lower than Full Service Carriers and to stimulate
Premium Low-cost carrier Organizational structure
analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia.
Premium Airline Low-cost carrier Malaysia Airlines
Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
Premium Low-cost carrier
large or traditional airline companies Customer decrease because of poor economy Rising of the fuel prices Higher labor cost Inadequate infrastructure Route and flight utilization Safety and security issues of aircraft crash or being attacked AIR ASIA VMOST ANALYSIS VMOST is an acronym for Vision‚ Mission‚ Objectives‚ Strategy‚ Tactics. It is an internal
Premium Low-cost carrier Airline Cost
Balanced scorecard The notion of the Balanced Scorecard was developed by Robert Kaplan and David Norton in 1992 which has already widely used by many companies in the world (Helen Atkinson‚ 2006). The balanced scorecard not only focuses on the financial information but also nonfinancial information. However‚ with the rapid development the value of intangible assets such as intelligence becomes more important. Because the traditional management performance system always focuses on financial aspect
Premium Balanced scorecard Management Strategic management
INTRODUCTION: Cattaraugus County ReHabilitation Center had done an effective job of implementing a balance scorecard approach in a fashion that reflects their organizational mission and vision MAIN BODY: Although the BSC method has been used in the for-profit organizations for many years I believe that ReHabilitation Center has made it work for their organization. There was a lot of push back from the people who work at the center when it was first introduced‚ they believed it was just another
Premium Strategic management Management Balanced scorecard
GE Turbines and Balanced Scorecard BUS/475 GE Turbines and Balanced Scorecard A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision‚ mission and the SWOTT Analysis. A balanced scorecard is‚ “A set of measures that are directly linked to a company’s strategy: financial performance‚ customer knowledge‚ internal business processes‚ and learning and growth” (Pearce & Robinson‚ 2013‚
Premium Strategic management Business terms Strategic planning