Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
Premium Coffee
the bank in the 1990s’. Customers are requesting comprehensive selection of banking products with thorough customer service. Under the trend‚ Citibank added the customer satisfaction as non-financial indicator in the new measurement‚ performance scorecard‚ to evaluate the performance of branches. The strength of new measurement would motivate the bank to maintain and reach higher quality services‚ bringing more potential customers into the bank. In addition‚ it allows the bank to set the best-service
Premium Balanced scorecard Management Strategic management
AN INTRODUCTION TO PREDICTIVE MAINTENANCE Second Edition AN INTRODUCTION TO PREDICTIVE MAINTENANCE Second Edition R. Keith Mobley Amsterdam London New York Oxford Paris Tokyo Boston San Diego San Francisco Singapore Sydney Butterworth-Heinemann is an imprint of Elsevier Science. Copyright © 2002‚ Elsevier Science (USA). All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical
Premium Preventive maintenance Maintenance
Balance Lab of a Copper Slug and Sodium Chloride (NaCl) on a Centigram and Electronic Scale PURPOSE/INTRODUCTION The purpose of this experiment is to learn how to weigh a substance on a centigram scale and an electronic scale through direct weight or by weight difference. The hypothesis is that all scales used should show the same weight for a given sample. The experiment should show precision and accuracy of the equipment being used. This will allow a better understanding on how to properly
Premium Mass Weight
1. Executive Summary This report presents an analysis of The Body Shop PLC’s pro forma financials from 2002-2004 and insights into financial requirements for the company as it moves forward with their new strategies for achieving operational efficiencies and reclaim its brand image as a top manufacturer-retailer in the beauty and personal care industry. We have constructed pro forma financial statements based on the sales-driven estimates and interest and tax fixed burdens. The key determining
Premium Generally Accepted Accounting Principles Balance sheet Inventory
name originated as a single Italian bakery at Mumbai‚. It is run by New Millennium Bakers here are around 32 outlets currently in Goa. The study was carried for Monginis in order to conduct the market research to understand the customers of pastry shops. The major learning derived from the company through the marketing department along with the overview of the company. Aim * The main objective of this project is to conduct a depth study of the Marketing department * To conduct a survey
Premium Marketing Competitor analysis
Balance of payment Most of exports and imports involve finance i.e. receipts and payments in money. An account of all receipts and payments is termed as Balance of Payments (BOP). According to Kindle berger‚ "The balance of payments of a country is a systematic record of all economic transactions between the residents of the reporting country and residents of foreign countries during a given yeriod of time". The balance of payment record is maintained in a standard double-entry book-keeping
Premium Balance of payments International economics Bretton Woods system
choose from when it comes to enjoying a great cup of coffee. Whether you want to enjoy a cup of coffee in the morning‚ or grab a sandwich for lunch‚ STARBUCKS and TIM HORTONS are always great options for this. You can head to one or the other and often see individuals working on their laptops or groups of people catching up over a cup of coffee. The coffee industry in Canada is growing allowing customers to have large varieties for their daily coffee options. From iced drinks such as frappuccino’s
Premium Coffee Starbucks Espresso
ACCOUNT BALANCES For many purposes‚ it is necessary to determine the balance in an account. This is accomplished by adding the debits‚ credits‚ and determining the difference between the two sums. An account is said to have a debit balance if the sum of the debit entries to that account exceeds the sum of the credit entries. Conversely‚ an account has a credit balance if the sum of the credit entries exceeds the sum of the debit entries. Asset accounts normally have debit balances inasmuch as
Premium Bookkeeping Accounts receivable Balance sheet
Business Decision Making – Homework #2 Five Forces Model for Apple 1/30/14 Rivalry amongst competing firms – Apple is in the unique situation that it has its own proprietary operating system and only used by Apple. So although the competition is fierce for customers‚ it is a different type of battle for Apple than for others such as Samsung‚ Google or Microsoft. Apple does face stiff competition but it is in the battle for use-case preference. The Android or Windows OS is different
Premium Operating system